The Exhibitor (Jun-Oct 1939)

14 THE EXHIBITOR NEW YORK CITY Here Come THE FOUR DAUGHTERS In a Grand New Hit! in person 1 Swing and Sway J with ^ SAMMY* Kaye * AND HIS ORCHESTRA %. featuring o HU Internationally F*mou» 5 Radio Pertonalitlc* Tommy Ryan Charlie Wilaon, Jlmmia Brown r* and Tha Three Baron* » Alio x THRU SAMUILS ? and HARRin HAYIS ^ and ^ THI OH 112 1 5 S so Spec/d/ Attraction ^ % THE SLATE BROS, g 'O with FAY CARROLL ^ ^fwAy-swinGAflp^ FRANK McHUGH • DICK FORAN Directed by Michael Curtis A Warner Bros. Picture Starring JOHN GARFIELD • CLAUDE RAINS JEFFREY LYNN . FAY BAINTER . DONALD CRISP MAY ROBSON and the “Four Daufhtort” PRISCILLA LANE ROSEMARY LANE LOLA LANE • GALE PAGE “Superior to ‘Four Daughtara' HARTFORD, CONNECTICUT H«e Come THE FOUR DAUGHTERS In a Grand New Hit! JDSuPjSr^i /Courageous. 4'-*rJfTiW“ §d kk* JOHN GARFIELD^ cl*™ ^ PRISCILLA LANE ROSEMARY LANE LOLA LANE • GALE PAGE S T R A N D _ BOSTON _ LAST DorotnyLjmour* Edward Arnold • JACK BENNY] DAYlHochcHer" in "MAN ABOUT TOWN' "Grand Jury Secret* | EVERYTHING THAT MADE "FOUR DAUGHTERS” GREAT NOW MAKES THIS PICTURE STILL GREATER! WASHINGTON, D. C. HELD OVER A 2njm The Whole Town is Talking About DAUGHTERS COURAGEOUS*'^ to > f y Twice As Good As "Four Daughters’ Also Held Over On Stage Our Third Annual fghPIatid ICE SHOW 30 ENTERTAINERS-30 Sm Oiv Stage Transformed Into t Real Ice Resort John GARFIELD Claude Rams Fay Bainter Jeffrey lynn-Donald Crisp-May Robson Frank McHugh Oick Foran Priscilla LANE Rosemary LANE Lola LANE Gale PAGE Not a sequel, but a story that is even T superior, a picture still greater! W ^'Daughters ^'Courageous S8S A Warner Bro*. Picture with ♦ JOHN GARFIELD * PRISCILLA LANE ★ ROSEMARY LANE ★ Lola Lane ♦ Gale Page ★JEFFREY LYNN [★CLAUDE RAINS FAY BAtNTER * DONALD CRR.* FRANK McHUGH * DtCK FORAfO NEW YORK CITY NEW YORK CITY EVERYBODY'S HOIK TO TIG STRAYD TO SEE THE BEST PICTURE .A^AY-SWIN<S ftND 5vV4v^ Iji I I I I'llHi I IN PERSON SWIN? AND SWAY WITH Sammy Kaye AND HIS ORCHESTRA Special Attraction THE SLATE BROS. With FAY CARROLL W II ILL BROADWAY HISTORY! Air -Conditioned B’way at 47th SL STRAND . » Saas JSS.A.S: PHILADELPHIA MEAITHFUUV AlftCONOlIlONEO DOORS OPEN 10 30 A M. OTMrVurUr *tir«i®' lUTfuSH It ho* all the T of Four Daughter. i tequat but o (lory (hot tofar. evary inch of the r. e.ary inch of the hoi tho CAST of I grtoltr no. hoi tho DIRICTOR of Foul Doughton'— Michael Curti .. — w — Doughter*'— Mlchoel Curtiz. Daughters CpURAGEOUS JOHN GARFIELD CLAUDE RAINS Jeffrey lynet . Toy Bainter Donald Crlip • May Robton Frank McHugh • Dick Foron mU THI "1009 04UGHTIM" PRISCILLA LANE ROSEMARY LANE Lola LANEGale PAGE DAUGHTERS COURAGEOUS On Stage THRILL PACKEI REVUE 01 Our Third Annual lahPlaud ICE SHOW 30 ENTERTAINERS 30 Such Notable Artists of the Flashing Blades as Pierre Bru¬ net & Andree Joly, Ted Meza, Sonia & Margo, A1 Clark, Dick Salter, George Byron,16 Roxyettes doing Routines on Skates And Our "find ol the Month' — Gloria Blake See Our Stage Translormed Into A Real Ice Resort New Story! New Charac¬ ters! And Twice As Good As "Four Daughters" John GARFIELD Claude Rains-Fay Bainter-Jeflrey Lynn-Donald Cnsp-Ma/ Robson Frank McHugh-Dick Foran Priscilla LANE Rosemary LANE Lola LANE 'Gale PAGE D. C. Hints on Newspaper Advertising No. 51 — "Daughters Courageous ” (Warners) including some opening engagements of the Warner productions, this makes use of the pressbook to a great extent, with the usual revamps. Please note that attention has been called in several instances to the fact that it all new, and that it isn’t a sequel. In Washington, for example, the copy reads: " new story, new characters, and twice as good as 'Four Daughters’.” In Philadelphia, the ad says: " Everything that made 'Four Daughters’ great now makes this picture still greater. It has all the heart of 'Four Daughters’ — not as a sequel but as a story, etc.” Obviously, then, the talking points must in¬ clude both these ideas, that there is a relationship to " Four Daughters’ without its being a sequel. In all these cases, also, the selling concentrates on the Lane Sisters and Gale Page and John Gar¬ field, with minor mention of the others in the cast, although in Boston, Jeffrey Lynn and Claude Rains also got some of the top billing. The holdover ad from New York City, in re¬ verse plate is interesting. Reverse plate ads aren’t used so much these days. If we were to use photographs, we would select the shot of the four daughters walking as in the New York City and Hartford entrant. This seems to us to be more attractive than the variety used in the Boston and Washington layouts. Philadelphia, it might be noted, paired Garfield and Priscilla Lane, to heighten the love interest, we presume. July 26, 19)9