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CIRCUIT EXECUTIVE. Here is Arthur Sharby, executive of the well-known Sharby Circuit. While the chain’s headquarters are at Groveton, New Hampshire, Sharby will fish anywhere.
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"INVITATION TO HAPPINESS.” When Lou Schaeffer played this Paramount production at the Paramount, New Haven, he had this novel contest in which he created quite a bit of attention and publicity in his search for New Haven’s oldest and youngest father. A two-month pass, good for two, was awarded the lucky men. Indeed, the contest was an "invitation to Happiness.” In the picture Irene Dunne and Fred MacMurray star.
"TARZAN FINDS A SON.” This float was used for five days in conjunction with the opening of the Metro-Goldwyn-Mayer production at Loew’s State and O'rpheum, Boston, and subsequently, too. The idea of publicist Joseph DiPesa covered the city’s playgrounds, beaches, and all spots where children could be found, as well as Suffolk Downs and the ball park. It attracted attention everywhere.
DISGUISE. Back of Paul Levy’s book on Para¬ mount’s "Invitation to Llappiness” is M. and P. advertising assistant Meyer Marcus. Campaign will be entered in Paramount’s contest.
INTERVIEW. The Globe’s Charles Howard, dean of Boston’s cinema critics, talks things over with the local "Ginger Rogers,” selected in connection with RKO-Radio’s "Bachelor Mother.”
"BACHELOR MOTHER.” Here are two stunts conducted by publicity director Jack Granara, RKOKeith’s, Boston, for the engagement of the RKO'-Radio production starring Ginger Rogers. At the left is seen the banner strung across the Hub’s famed Washington Street, and at the right is "Boston’s Ginger Rogers on her way to see Ginger Rogers in Bachelor Mother at the Keith Memorial Theatre.” Both stunts "went over.”
THE EXHIBITOR
August 9, 19)9