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THE EXHIBITOR
2Sg
HOUSTON, TEXAS
ONE KISS —THAT BLEW
THREE LIVES TO SMITHEREENSI
PROVIDENCE, RHODE ISLAND
OMAHA
NEW YORK CITY
PHILADELPHIA
LOMBARD-GRANTFRANCIS
In Name Only
* CHAIUJ COWIN. M
ON THE GREAT STAGE
"PRISMATIC"— o colorful new revue, bright with melody and rhythm . . . produced by Russell Marker!, sellings by Not K’orson . . . featuring Nino Whiiney, Tommy Trent. Sunny Rice, The Chansoneltes, Nicholas Doks, Ivan Triesault, June Forrest, with the Music Holl Rockelles, Corps de -Ballet, and Glee Club. Symphony Orchestra, under the direction of Erno Ropee. playing Corl von Wei
VEWBURGH, NEW YORK
WEEK!
LOMBARD
GRANT
FRANCIS
Th« DIONNE QUINTUPLETS ^ "FIVE TIMES FIVE" ,.d ALEXANDER WOOUCOTT
CZ^r^cxSy^'AUTOGRAPH HOUND"
wMrERRUPMN
Of "IN NAME ONLY" Showing!
BECAUSE We are to bring you ...
A SPECIAL AND UNIQUE WORLD PREMIER El
TONIGHT (Sept. 8th) at 9:30 P.M. FOR ONE SHOWING ONLY
"NURSE EDITH CAVELL"
anna’neagle
(world acclaimed for her "Victoria the Greatand the producer Herbert Wilcox
appearing in person
BEADING. PENNSYLVANIA
SUNDA
PARK
We are proud to announce that RKO-RADIO .Nf™cL*7 PICTURES has again honored Reading by *
selecting the popular Park Theatre for a
PREMIER PENNSYLVANIA SHOWING
—In a Glorious Heart-thrill Drama!
HINTS ON NEWSPAPER ADVERTISING
No. 69 — "In Name Only” (RKO)
Reported generally doing good business, this has for its major attractions the three names, Lombard, Grant and Francis. The top Reading ad is a combination of pressbook and new copy and unless the rates in Reading are extremely cheap, it looks like costly advertising. Compare that Reading ad with that on the bottom, and the change to “Wife In Name Only.” This must have been meant as a hypo to business, we take it.
Frankly, we don’t think that the choice of type in the large Reading ad is very good. Then again, the several lines of type underneath the name “Park” only detract from the ad itself.
The other layouts on the page plug the names, with some selling copy.
Convey to jour audience something about the story. The word-of-mouth will do the trick after that.
September 20, 1939
QUAD.