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20
THE EXHIBITOR
BOSTON
irwa vptorirui <=£oue
PROVIDENCE
”3 MS
now Ws STATE
P*rft)a f TONITEI SCOTT FURRIERS FALL FASHION SHOW U
(yXA'La' * . ONLY • • ON OTE ®TAOE • !• QOBOEOL’a MAWWEQtTNa M ||
PHILADELPHIA
UNFORGETTABLE DRAMA!/ TEMPESTUOUS ROMANCE!/
world The Count of Monte Crislo", wrote this mighty tale of Great lover* and Breolhle**
the man iron riinsK
JOAN BENNETT
LOUIS HAYWARD • ALAN , -r\ HALE* WARREN WILLIAM h \|( JOSEPH SCHILD KRAUT
^7
MAI JHfULl r AM. CONDITION") ■ tW.Oe.«IO~ „
STANLEY Tomorrow/
NEW YORK CITY
PHILADELPHIA
ADVENTURE OARING LOVE . . in o ROMANCE os grand as LIFT itself!
Alexandre Dumas, the who gave the world "The Count of Monte Cristo", wrote this mighty tale of GREAT LOVERS and BREATHLESS ADVENTURE!
SMALL
****
,H . So"!
INDIANAPOLIS
HINTS ON NEWSPAPER ADVERTISING
No. 71 — "The Man In the Iron Mask”
(United Artists)
Although “The Man In the Iron Mask” has broken in many of the key runs in the country, this page of ads is important because of the fact that the show has been doing a surprising business.
This brings to mind that another of Ed Small’s pictures, “The Count of Monte Cristo,” was also a good grosser.
Please note in the above that many of the theatres plug
Joan Bennett’s name ahead of Louis Hayward’s, which is good sense inasmuch as she is better known.
Selling lines are similar: “Roaring adventure — soaring love — in a romance as grand as life itself — wooer of a beautiful woman or tyrant of a nation — unforgettable drama — tempest¬ uous romance.”
Naturally, Alexander Dumas should also be included, along with the nature of the story and the names of the stars.
The large Providence ad is from the presshook, but the others are more or less original.
September 27, 1939