The Exhibitor (Jun-Oct 1939)

Record Details:

Title:
The Exhibitor
Date:
Jun-Oct 1939
Publisher:
Philadelphia, Jay Emanuel Publications, Inc.
Volume:
The Exhibitor (Jun 1939-Oct 1939) New England Edition
Leaf #:
000941
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Regional trade paper that began in Philadelphia, but expanded to include editions for other markets.
Date Added:
March 21, 2024
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THE EXHIBITOR 20-A HARTFORD, CONNECTICUT NEW YORK ROCHESTER. NEW YORK 4* HINTS ON NEWSPAPER ADVERTISING No. 72 — "The Old Maid” (Warners) Glancing at the above, the most unusual layout is from New York City, in the lower right-hand corner, where the effect of a screen is secured by playing with the type. That this is novel is putting it mildly, and it might be copied by other theatres, we think. “The Old Maid” has been doing a whale of a business, and while a lot of the above comes from the pressbook, there are some original touches. Note the top Hartford and New York City ads, which are similar, but different in the left hand portions. The Hart¬ ford house used copy to plug the reserved seat plan, while critics’ comments were included in the New York City entrant. Seattle’s advertisement sticks to the heavy black style pre¬ dominant in some West Coast cities, and although different we can’t say that it stands out. Holdover ads are included in the above because the show has been getting that kind of business. Note that the concentration is on Bette Davis and not on Miriam Hopkins. While Bette draws them in at the box office, we don’t think Miriam Hopkins ought to be left out. She means something, too. George Brent, also, might be included in the layout. All in all a representative set, with the pressbook proving its worth by getting a stronger play than usual. September 27, 1939 QUAD.