The Exhibitor (Jun-Oct 1939)

Record Details:

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The A.B.C. of Circulation: How much? Where? How Secured? NO matter how much advertising you do . . . no matter what group of people you want your advertising message to reach . . . your first ques¬ tion about any publication should be — “Is it an A.B.C. member?” With the A.B.C. report only can you gauge a publication's worth in rela¬ tion to your sales program. A.B.C. reports reveal and analyze NET PAID CIRCULATIONthe only true measure of advertising value. A.B.C. reports tell how much circulation there is . . . where it is distributed . . . how it was secured. They give veri¬ fied information on the quantity , and an important index of the quality of circulation. Always make the A.B.C. report your first step in buying advertising space. Ask for the A.B.C. report before you spend a penny. It is the only way to make sure you are buying wisely. If you do not have a copy of our latest A.B.C. report, ask for it now. It gives you the facts about our cir¬ culation — facts we want you to know. The EXHIBITOR An A» C. Publication A.B.C. = Audit Bureau of Circulations FACTS as a yardstick of advertising value