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18
THE EXHIBITOR
MAJESTIC
GREAT LOVE—
They Find Their Hope in Each Other's Eyes, Their Happiness in Each Other's Arms! Theirs is a Love That Will Live . . and Grow in Your Memory'
GARFIELD
LA
LANE
“NANCY DREW AnD 1HE HIDDEN STAIRCASE'
with ECNITA GRANVILLE, FRANKIE THOMAS, JOHN LITEL
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STARTS TODAY!
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CIRCLE
PROVIDENCE
BEGINS TODAY!
DIRECT FROM THE MAJESTIC THEATRE
j "NANCY DREW Af THE HIOOEN STAIRCASE"
| with BONITA ORANVILLE, FRANKIE THOMAS
NEW YORK CITY
NEW YORK CITY
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I THE PICTURE DESTINED TO 1 ! IMPRESS A MEMORABLE MARK !
Oil THE HEART OF HUMANITY!
HINTS ON NEWSPAPER ADVERTISING
No. 84 — "Dust Be My Destiny” (Warners)
Doing a business that is quite pleasing, “Dust Be My Destiny” establishes a potential team, although John Garfield is seen in a role that is not exactly new to him.
Examine the copy: “A hoy and a girl that the world for¬ got . . . and a love it will always remember;” “hunted, home¬ less, unwanted, nobodies on the road to nowhere;” “the simple story of a great love.”
Of the three, only the middle piece of copy gives any idea of the story, and that “simple story of a great love” could apply to plenty of pictures coming from the studio mills.
Philadelphia had the right idea with “two kids who never had a break fighting for the right to live and love.” That con¬ veys something.
And that “picture destined to impress a memorable mark on the heart of humanity” is perhaps the weakest part of that New York City layout.
November 8, 1939