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THE EXHIBITOR
18a
HARRISBURG, PENNSYLVANIA
HARRISBURG, PENNSYLVANIA
A MAN OF GOD . . BETWEEN MEN OF MURDER AND LAWLESS FREEDOM!
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BEADING, PENNSYLVANIA
ROCHESTER, NEW YORK
TEMPLE
MUTINY. WIKHKt
BARTON MucUHE • CHARLES BICKFORO
SCRANTON, PENNSYLVANIA
CONFLICT
CONFLICT
as a man of mercy and a man of murder face each other across machine-gun battlements!
CONFLICT
. < 008;
STARTING
TOMORROW
6m4 Ssalt 25c AH Day!
CAPITOL
— ADDED— POPULAR SCIENCE IN COLOR
“Llltfe Lion Honfer"
PHILADELPHIA
HINTS ON NEWSPAPER ADVERTISING
No. 8 5 — "Mutiny in the Big House”
(Monogram)
This is one of the best money shows from Monogram since the Jackie Cooper pictures and not only is the picture getting some nice bookings but it is building prestige for the company.
In this instance, the pressbook is about the best the Lou Lifton crew turned out. A few of the ads, the large one from Scranton, and that from Harrisburg in the lower left hand corner are completely pressbook, with additions and a mortise, but the others are originals.
That from Harrisburg at top left is one half pressbook, the art and some of the type being used, while the quoted copy is new. In nearly all the cases, the pressbook art is evident.
There is not any female angle in the show, so do not manufacture it. It is a tale of men in prison and has to be sold that way. There is very little to be done in the way of softening the copy in sectors where the blood and thunder stuff does not click so well. However, the prison angle can be overshadowed by that of the priest doing his job.
All in all, this is in the best arsenal tradition, and it offers plenty of selling opportunities.
November 8, 1939
QUAD.