The Exhibitor (Jun-Oct 1943)

THi EXHIBITOR June 30, 1943 Too Late To Classify FEATURES Simon Bolivar Documentary Drama 140m. (Clasa Studios of Mexico) (English Titles) Estimate; Lengthy Spanish film has some appeal. Cast: Julien Soler, Maina Tamayo, Pedro Amendariz, Domingo Soler, Carlos Orel¬ lana, and the assistance of 5,000 natives and soldiers of the various South Ameri¬ can countries. Directed and produced by Miguel Contreras Torres. Stoi-y: This is the life of Simon Bolivar from the time that his wife died until his passing in 1830. His desire to free South America from the tyrannical Spanish rule and his romance for another man’s wife are the primary themes. The crossing of the Andes by Bolivar at the head of his army is pictured, as well as the most fam¬ ous of his battles including Boyaco, Ayacucho, Carabobo, etc. After he gains the freedom for the countries of South Am¬ erica that he was seeking, and is presented with the highest honors accorded anyone, he retires from public life when sickness overtakes him. In his final moments, he thanks the Lord that he was able to do something for his people. Among his many good deeds should be included the free¬ ing of the Negro slaves in his territories, which is effectively presented. X-Bay: This story of the “Great Liber¬ ator” is well presented, and should appeal for the art spots. Outside of its length and occasionally sub-standard photography and editing, it holds interest. The actors perform well, with an outstanding per¬ formance by Soler. Ad Lines: “The Story Behind The Free¬ dom Of South America”; “The Life, Ro¬ mances, And Struggles Of A Man Who Gave His Life For Freedom”; “The Picturization Of The Life Of The Liberator Of South America.” Mexicalli Rose (2305) (Republic) (Re-Release) Musical Western 58m. Estimate: Good Autry re-release. Cast: Gene Autry, Smiley Burnette, Noah Bee^, Luana Walters, William Farnum, William Royle, LeRoy Mason, Wally Albright, Kath^n Frye, Roy Barcroft, Dick Botiller, Vic Demourille, John Beach, Henry Otho. Directed by George Sherman. Story: Gene Autry, learning that the oil company that was sponsoring his radio program was a fake, quits the show to in¬ vestigate the claims of Luana Walters. On the way, Autry and Burnette are captured by Noah Beery and his gang of outlaws, but they are released when Beery learns that his prisoner is Autry. Beery learns of the exploits of ancient Robin Hood, and tries to imitate him. Meanwhile, the or¬ phanage that Walters helps to run is on the verge of going on the rocks, because all their funds are invested in the bogus oil company. The orphanage holds a festi¬ val to raise some funds, and it does get a little money with the help of Beery, whose presence induces the guests to give generously. One of the company men, who has tried to kill Autry and who was recognized, is told to get out of the coun¬ try. He asks for his cut, but the others refuse him. Instead of going across the border, he heads for Autry, but he is over¬ taken, and is about to be killed when Autry and Burnette come along in time to save him. In gratitude, he tells the two that there really might be oil on the prop¬ erty, and agrees to work with them. They trick the bogus oil company into digging their well for them. Autry buys up all the stock Wiat is available, and gains con¬ trolling interest in the outfit. William Royle causes many accidents to take place in the well digging. They are finally traced to him, and, with the help of Beery and his outlaws, the oil thieves are brought to justice. Shortly thereafter, oil is really discovered, and the orphanage can con¬ tinue its good work. X-Ray: This contains the usual Autry angles, songs, slight romance, and a noble motive. Story moves at a nice pace, and should please the Autry followers. Songs heard are: “Mexicali Rose,” “Robin Hood,” “Chiapanecas,” “You’re The Only Star In My Blue Heaven,” “My Orchestra’s Driv¬ ing Me Batty,” and “Alla En El Rancho Grande.” Ad Lines: “Gene Autry And Smiley Burnette Ride To New Adventure In Old Mexico”; “Gene Autry Saves A Group Of Orphan Children From Losing Their Home”; “Songs • And Action With Gene Autry,' Comedy By Smiley Burnette In ‘Mexicali Rose.’ ” IT'S NEW • and therefore has included all of the TAX RECORDS that Uncle Sam requires! The "AT-A-GLANCE" Bookkeeping System Originally designed in 1934 by the accounting firm of William A. Uvicic Co., specialists in theatre accounting, for the exclusive use of subscribers to THE EXHIBITOR this sytem has recently been revised to meet the ever changing requirements of the theatre operator. The weekly pages provide for: (1) daily ticket record, (2) tax collected daily, (3) daily gross, (4) pass and walk-in record, (5) weather, (6) attraction and its cost, also attraction played by opposition, (7) weekly income from vending machines, and other miscellaneous income, (8) weekly gross, (9) weekly fixed expenses, payroll, and onnual and monthly expenses amortized weekly, (10) weekly profit or loss state¬ ment, (11) profit or loss for the year to date. The size of book and of above pages is 9 inches by 12 Inches, pen ruled In red and blue and printed In black on heavy ledger paper. Covers are sturdy, but flexible and ring binding enables pages to lay flat for easy writing and cross checking. Price: Per Book (52 Week SuddM 75c Sold only for tbo arrvico of subscribing \ weie^.w ^ cash, stomps, orebcck. All forms tboatros. In ordering oncloso tbo profor romittossoo ore sold under o S-doy money^bock gusrontoo. THE EXHIBITOR BOOK SHOP E M A N.£)=#|fr PUBLICATIONS, INC. 1225 Vine Street, Philadelphia, Pa. 1298 ServisectioQ 6