The Exhibitor (Jun-Nov 1940)

Showmen got the greatest ex¬ ploitation show that ever hit the screen. Bailyhoo booms box office grosses in Kansas City, Altoona, Hartford, Providence, Nashville, and Denver, coming close to equalling "Beau Geste"! "DR. CYCLOPS" in Technicolor No picture this year has had the publicity build-up of this Paramount Technicolor thriller. Spreads and lead stories in papers from coost to coast . . . breaks in color and rotogravure (even front page breaks). Why? Because “Dr. Cyclops" is NEWS . . . "Dr. Cyclops" is a new kind of picture, new kind of entertainment ... the kind of en¬ tertainment that poys off in gold at the box office . . . and don't forget the sock ads, the sock exploitation Paramount has given to make this one of the big pay-off pictures. vtl0 ANGUS ? *V'°N 0F "SEVENTEEN" Best 'teen age picture the screen has had in years . . . Betty Field is the screen's most-in-demand ac¬ tress, currently appearing in “Of Mice and Men" and the Broadway stage hit "Two on an Island" ... the team that scored so solidly in "What a Life" are back to cash in on the wove of popularity ... 17 "seventeeners" from 17 cities win national breaks with radio stunts that attract millions . . . trode and newspaper reviews give big send-offl BMCMS6,00MT»U^««“eMP[ Exhibitors got the hold-over hit of the year. N.Y. Paramount — 4 weeks, Los Angeles — 3 weeks, San Francisco — 3 weeks, Newark — 3 weeks, Oakland — 3 weeks, Kansas City — 3 weeks, Minneapolis — 3 weeks. ..in every key city, the story's the same: they can't get enough of "Road to Singapore"1 Showmen will round up their biggest crowds in many a moon. World Premiere at New York Paramount gives house its biggest opening in the history of the theatre! they eor4 V Watch the box office shake off those old winter blues. In its first 22 open¬ ings in Georgia, "The Biscuit Eater" shoots way out in front of such money-makers as "Beau Geste," "Man About Town," "Honeymoon in Bali" and "The Cat and the Canary"! "ROAD TO SINGAPORE" BUCK BENNY RIDES AGAIN" "THE BISCUIT EATER' Solid smash that has clicked heavily whereever played . . . and no wonder. South Seas locale ... a story loaded with belly laughs . . . five songs that everyone’s sing¬ ing .. . and three top-money stars, Bing Crosby, Dorothy Lamour and Bob Hope. "Singapore" gels best radio exploitation any picture ever received . . . Crosby show . . . Hope program (assisted by Jerry Colonna, who is also in the picture) . . . and guest appearances by Lamour . . . every star a Paramount salesman . . . and they're working for youl The hottest phrase in America today is the title for the hottest show on the screen . . . Plugged week after week by Jack Benny and Fred Allen on their radio programs. Personalities that everyone wants to see. They've been sold to the public via Benny, Allen and Kate Smith programs . . . tell everyone you've got 'em on the screen . . . including Rochester and Carmichael, Jack's famous bear. Four terrific song hits. World premiere in N. Y. hos received national publicity in press and radio! Hollywood Reporter keynotes critics com¬ ments with "One of the prize entertain¬ ments of the year. Mr. Exhibitor can issue a written guoronlee to his customers for enjoyment!" Huge premiere in Albany, Georgia, gives terrific send-off to the sur¬ prise hit of 1940 . . . press association breaks . . . radio broadcasts . . . newsreels . . . magazine feature stories in Life, liberty. And business in the first 22 cities proves that here is a real "sleeper" that'll wake up the box office a-plenty I