The Exhibitor (Jun-Nov 1940)

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Rely on the manufacturer that year after year builds the finest projection arc lamps. Get the facts on the latest Strong development, THE UTILITY INTERMEDIATE CAPACITY HIGH INTENSITY LAMP for the moderate sized theatre using a screen up to 18 feet in width; where high intensity projection has been heretofore denied by prohibitive operating cost. To secure the desired screen brilliancy with the present dense black and white and the colored films, twice as much light is required as is possible to project by any low intensity lamp. This necessary doubling in light over the low intensity has been made possible at an increased combined cur¬ rent and carbon cost of less than 2c per hour. The snow-white light secured by the Utility makes the low intensity appear a muddy yellow by comparison. An Independent Theatre Supply Dealer mill arrange a demonstration in your theatre without obligation. ™^Tnr^MrEiECTwc corporation )| YJ V ) \V 1 2501 LAGRANGE STREET • TOLEDO. OHIO >>-=<y 1 rw/ 1 ' V I Export Office: Boom 2002. 220 W. 42nd St, New York City QUAD.