The Exhibitor (Jun-Nov 1940)

BM-22 BETTER MANAGEMENT NEW PRODUCTS Heywood-Wakefield Offers New OC 630 Cameo Chair Gardner, Mass. — The Heywood-Wake¬ field Company recently put on the market a new theatre chair, the OC 630 Cameo, in which it claims to have accomplished three primary aims — lasting, durable strength; real fireside comfort combined with inviting, modern eye-appeal; and a price fitted to the average theatre man’s pocket-book. According to the company, the Cameo has been made completely streamlined with no extra contours or gadgets, with every curve and surface serving its pur¬ pose, resulting in the chair being as simple and functional as possible. This simplic¬ ity, the company states, is reflected in the price of the chair because the theatre man doesn’t have to pay for expensive, unnecessary trimmings. One of the features of the chair is the use of plastic on the arms, which, the company claims, will never show wear and will always retain its brand new appear¬ ance, without adding to the cost. The chairs will be supplied with a Phenolic plastic arm in a mottled wheat color. The company has secured a finish developed by the Johnson Company for its exclusive use, and will apply it to the metal parts. The company describes the preparation of this finish as follows: The finish is spe¬ cially formulated for high-baking temper¬ atures, and combines two synthetic resins. One is similar to the type used for plastic BUY YOUR LIGHT AT fitUe with ** '~~J he y ItM v /QOOO Jrc J* a, mw A low cost lamp, for theatres of up to 800 seats, using screens as large as 18 feet in width, pro¬ jecting twice as much light as the low intensity with only slightly higher overall operating costs. Distributed by NATIONAL THEATRE SUPPLY COMPANY Branches In Principal Cities or moulded products and is used for hard¬ ness; the other is designed for maximum flexibility. In combination, these two resins are fused into an insoluble mass. Real wax is also combined with the syn¬ thetic resins and color pigments and when baked at high temperatures the wax floats to the surface to build a protective film and create a lustrous, waxlike finish, provid¬ ing the maximum resistance to water, moisture, mild cleaning solutions and solvents. It is more easily maintained, will last longer, and is more distinctive than any finish the company has ever discovered for use on theatre seats, it claims, and will be of real value to the practical theatre man in helping him to maintain a bright, new appearance on his chairs. The company continues that, with every chair requiring lasting, durable comfort, it has found it necessary to stick to true, full spring edge, deep coil spring construc¬ tion, and has developed this type of con¬ struction to the point where maximum con¬ formity to the body of the occupant is achieved with sound construction prin¬ ciples which assure the buyer that he has a product that will really give lasting, de¬ pendable comfort. The company also claims that a new padding material, which consists of a layer of rubber impregnated Sisal, used for these seats, failed to be affected by the most exhausting tests, and therefore guarantees smooth conforming comfort as long as the chairs are in the theatre. The back, according to the company, was specially designed to conform to the body of the occupant, and has been ex¬ tended at the rear to give full protection to the seat whether it is in the up or down position. The Cameo chair was designed by Leo Jiranek, New York City. Jiranek has con¬ tributed two new treatments for aisle lights, and the company announces that the Cameo will be available with either a steel end standard or a cast iron end. The cast iron end, it is stated, is supplied with an indirect aisle light which will cast per¬ fect illumination and yet will be itself in¬ visible from any place in the theatre, while the steel end will have an adjustable aisle light so that the direction of the rays of light may be controlled to suit the wishes of the individual buyer. The company further announces that all bolts, nuts, and screws have been elimi( Continued on page 24) The OC 630 Cameo THE EXHIBITOR July 17, 1940