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BETTER MANAGEMENT
BM-23
NEW IDE A S
“Foam Rubber” Booklet From American Seating
Grand Rapids, Mich. — American Seating Company is distributing a booklet titled “Foam Rubber over Spring Arch,” the organization announced recently.
It points out what it declares to be de¬ finite advantages of foam rubber for the¬ atre chair seats. The booklet lists these as comfortable, durable, cool, clean, eco¬ nomical, and safe.
Foam rubber, it is said, is made from pure latex, the milk of the rubber tree. After being treated, the result is said to be an ideal cushioning material, softer than the human body yet capable of sup¬ porting the heaviest person in comfort.
The booklet goes on to argue why, in its opinion, foam rubber has an advantage. In American Bodiform and Avion Seats, a spring-arch unit supports the decking and complements the comfort of the foam rubber. Spring arches are attached at each end to a steel supporting frame and span the entire foundation. Result, the booklet declares, is a hammocklike sus¬ pension which saddles to fit each individ¬ ual and distributes the rubber comfort evenly under the sitting area, regardless of the occupant’s form or content.
The booklet is filled with illustrations, and complete details about the use of foam rubber.
It is available to all those who write the American Seating Company, Grand Rapids, Mich.
TO PROJECT LIGHT within the maze of gearing and behind mechanism in projec¬ tion machines, the device illustrated above has been devised. Known as the Sierra Flashlight Bulb Extension, it is a long extension that screws into the flashlight, with the bulb on the opposite end. The extension, which is made of special copper wire encased in high grade aluminum alloy tubing, can be bent in any position or can be formed as a hook to bring the light to any area. It is made in lengths from six inches to 36 inches by the Sierra Aircraft Company, Sierra Madre, Cal.
Not the least interesting of the many marvelous things to be seen in the Bugaboo Theatre of the Westinghouse exhibit at the New York World’s Fair is the Alexander Smith Fluorescent Carpet shown in the photograph above.
The photograph of the carpet was made with no other illumination than the Westinghouse ultra-violet lights overhead. Yet the beams of these lights are invisible . . . and the carpet itself seems to be illuminated, giv¬ ing off a beautiful and magical glow of an intensity more than ample for complete visibility underfoot.
You can obtain the same amazing effect in your own theatre with Alexander Smith Fluorescent Carpet. Let us give you a demonstration, or let us send you our comprehensive brochure, “Woven Light,” which will give you all the details. Write Contract Division, Alexander Smith & Sons, 295 Fifth Ave., New York.
Alexander Smith FLUORESCENT CARPET
July 17, 1940
THE EXHIBITOR