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BM-24
BETTER MANAGEMENT
Hey woodW akefield’s New Cameo Chair
(Continued from page 22)
nated from the backs and bottoms of the chairs, so that there is no possibility of a catching or tearing hazard.
In conclusion, the company believes that it has contributed a chair that embodies all the best features of the most modern theatre seating, together with striking, streamline beauty and true three-hour comfort, and, best of all, a price that will fit right into Mr. Average Theatre Buyer’s budget.
The gala opening of the Rialto Theatre in Pleasantville, N. J. will signify the utmost in modern plan¬ ning for smartness, comfort and at¬ tractive design. From many sub¬ mitted, the management chose a TYPHOON HEATING, COOLING and VENTILATING SYSTEM.
Whatever your needs — whether you require an initial installation, or to rehabilitate or replace your present system, look to TYPHOON for the RIGHT SYSTEM.
TYPHOON pays special attention to individual budget considerations. There is a TYPHOON AIR CONDI¬ TIONING SYSTEM for every theatre need.
The following theatres consider their recent TYPHOON installations a profitable invest¬ ment :
CANADIAN CINEMA World’s Fair STATE THEATRE Hartford, Conn.
OLYMPIC THEATRE Altoona. Pa.
MAYFAIR THEATRE Asbury Park, N. J.
ST. JAMES THEATRE Asbury Park, N. Y.
Call a Typhoon Engineer Now!
It Will Not Obligate You.
TYPHOON
AIR CONDITIONING CO., INC.
252 West 26th Street New York, N. Y. 24 39 Fairmount Ave. Philadelphia, Pa.
96 Suffolk Street Holyoke, Massachusetts 6530 31st Street Washington, D. C.
Two Views of the New OC 630 Cameo Chair
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LUXOR
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YOUR CUIDE TO BETTER ENTERTAINMENT!
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A FEW OUTSTANDING PROGRAM COVERS, from among the many which we have received, are here reproduced for the benefit of exhibitors who are looking for something new in the way of programs. At top left is an entry from the Luxor, Bronx, New York City. Note the calendar effect, with the names of the pictures playing on the dates written in freehand. Especially clever are the “notes” on each picture — such as “great show!” for “Intermezzo” and “Garbo laughs” for “Ninotchka.” At top right is another Luxor program cover, advertising a double bill with just the right amount of copy and interesting layout. At bottom left is one of the most attractive covers submitted. The Savoy, Catasauqua, Pa., has taken the Durbin still and copy, and placed it on a fitting background, giving an extremely striking effect. Although art work of this type entails more effort than just pasting on pieces of the press-book sheets, the results more than
warrant it.
THE EXHIBITOR
July 17, 1940