The Exhibitor (Jun-Nov 1940)

"Bagdad” Budget Up New York City — Upon his arrival from Hollywood aboard the Stratoliner, Alex¬ ander Korda announced last week that his forthcoming Technicolor production, “The Thief of Bagdad,” will be launched with one of the biggest advertising, publicity and exploitation campaigns the motion picture industry has seen in many years. Korda was preceded to New York by Morris Helprin, and they are now working with United Artists in the development of the campaign. Licensees who are manufacturing mer¬ chandise that is tied in with “The Thief of Bagdad” have appropriated $325,000 for advertising in national magazines and newspapers throughout the country. They ★ ★ ★ ★ ★ ★ ★ ★ DISTINGUISHED SERVICE STRIPES WON BY 16 YEARS OF Leadership isn’t luck. It’s won by delivering a big value for the money. USAIRCO has enjoyed the confi¬ dence and the business of American exhibitors because it delivers com¬ fort cooling that pays at the box office. You can get more for your money from USAIRCO. Superbly engin¬ eered, trouble-free, cooling equip¬ ment plus an engineering service that designs a cooling system that fits the need of your house. If you’re looking for cooling value, we’d like to tell you the USAIRCO Story. Please mail the coupon. EASY MONTHLY PAYMENTS USAIRCO cooling equipment and systems are made by experts to deliver big cooling re¬ sults economically, sold on easy monthly pay¬ ments, because they pay for themselves out of the extra profits they make. United States Air Conditioning Corp. EX740 Northwestern Terminal Minneapolis, Minnesota WeYe nterested in Better Cooling Re¬ sults. Send us complete information on Gyra Spray Washed Air □ Cold Water Cooling □ Refrigeration □ Name . . . . . Theatre . . . . . . Town. . . . . State. ......... BETTER MANAGEMENT have arranged for more than 87,000 win¬ dow displays in hundreds of cities. Nearly 14,000,000 retail items are involved in these merchandise tie-ups ranging from books and toys to textiles and wearing apparel. Korda has appropriated $60,000 for the national magazine campaign on the pic¬ ture itself. He has set up a $90,000 budget for newspaper advertising and billboards. The trade paper campaign is also to get under way shortly. In a great number of situations the ex¬ hibitors are preparing to step up their regular budgets for advertising and ex¬ ploitation. DEALER SALES Recent Installations (Editor’s Note: What follows repre¬ sents announcements of installations by various companies serving the in¬ dustry. The announcement includes work done only in the territory served by The Exhibitor. Dusman Installations Baltimore, Md. — Henry Dusman lists this new group of sales: Projectors and WE sound, Ashcraft Cydex lamphouses and complete booth equipment to Jeff Hofheimer, Visulite, Covington, Va.; new Motiograph projectors and complete booth equipment to “Spud” Query, Norton, Nor¬ ton, Va.; projectors, WE sound, Ashcraft lamps and complete equipment for Sidney Gates, Gem, Norfolk; complete booth equipment, including machines, Strong Hi Intensity lamps and rectifiers for Mary Washington College, Fredericksburg, Va.; complete booth equipment in C. A. Lucas’ and Jack Reel’s Pearls, Pearlsburg, Va.; complete equipment including projection, sound, heating and ventilation and chairs for W. A. Dickinson’s Carver; Cape Charles, Va.; Motiograph projectors, WE sound, Strong Hi lamps, screen and lenses in Times, Baltimore; rebuilt machines, screen, lenses, changeovers, carpet in Thomas Burke’s Liberty, Cumberland, Md.; Strong lamps and rectifiers in Helen Ulman’s New, Salisbury, Md.; Strong lamps and rectifiers in Tom Goldberg’s Harford, Baltimore; Motiograph mechan¬ isms in Joe Grant’s Dunbar, Baltimore; Motiograph Model K projectors to the Palace, Christiansburg; Motiograph machines, sound heads, Strong lamps and rectifiers to Reina Mercedes, Naval Acad¬ emy, Annapolis; Ashcraft lamps for R. J. Magruder for his Garden, Cumberland, Md.; Motiograph machines, WE sound, Strong Hi lamps and complete equipment in Naval air station, Naval Base, Va.; Motiograph machines, Strong lamps and complete equipment in Bill Hide’s Westport, Baltimore. RCA Installations Pawtucket, R. I. — Chester Currie, presi¬ dent of Currie and Harman, who are to operate a new 900 -seat house going up here, has signed with RCA Photophone for sound equipment and hard-of-hearing aids for the as yet unnamed house. The same company also operates the Broadway. Hurricane, W. Va. — Glenn Carey, oper¬ ator, Putnam, has contracted with RCA Photophone for new sound equipment. BM-27 Any Picture’s lest Friend is a UATIftMII THEATRE SUPPLY COMPANY EXPERTS . . . in every field of theatre design and maintenance will be found listed on THE EXHIBITOR’S PAGES IRWIN SEATING famous for its “NECK TO KNEE COMFORT AND SNAPPY APPEARANCE Distributed by National Theatres Supply Co XflfiHfp&S. THE LONG WEARING IMITATION LEATHER that is used by leading theatres KEEP A ROLL ON HAND SEND FOR FREE SAMPLE BOOK If your jobber can’t supply you write to ATLANTIC MERCANTILE CO. 109 W. 64th St. New York NOVELTY SCENIC STUDIOS Interior Decoration • Curtains • Draperies Murals • Acoustic Wall Treatments 320 West 48th Street, New York City July 17, 1940 THE EXHIBITOR