The Exhibitor (Jun-Nov 1940)

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A PROJECTOR HAS MANY ADVANTAGES • • • PROJECTOR IN AN EMERGENCY "Is Worth its Weight in Gold" Insures an uninterrupted show when unforseen circumstances force one of the active project¬ ors out of service. Increases element of safety — enables projectionist to keep all associated parts of projector, source of illumination, sound parts, etc., in better condition. PROJECTOR FOR SPECIAL EFFECTS Performs a useful service when it is desired to emphasize a cer¬ tain portion of the picture or to create dramatic effects. Portion of film may be removed from the print, set up in third projec¬ tor and effect secured without interference with the two active projectors. MANY THEATRES ARE FINDING THREE PROJECTORS A PROFITABLE INVESTMENT The Third Simplex Projector takes the place of one of the two active projectors when repairs are necessary and thus has a definite tendency to prevent neglect. Neglect is poor economy. • • • Equalization of Maintenance — spreading the wear — increases the life of all three projectors and over a period of years will automatically tend to liquidate the cost of the third projector.