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6
THE EXHIBITOR
EDISON THE MAN” AT BOSTON LOEW’S STATE; OTHER LOCAL EXPLOITATION
LOEW POLI PLAZA, Worcester, used this clever barrel and hands display to ballyhoo Republic’s meller, “Gangs of Chicago,” with Loyd Nolan and Lola Lane. Girl at left seems impressed.
JAKE, the walking sign, had a dummy girl friend to ballyhoo the engagement of “My Favorite Wife” at Loew’s Poli, New Haven. The idea was concocted by Publicity genius Jask Brassil.
BATHING BEAUTY CONTEST and “Per¬ fect Form Contest” at the Loew Poli Plaza, Worcester, was expoited in this manner by a sandwich man.
USHERS at the Palace, Manchester, N. H., run a curbstone feeding service for the pigeons that live in the vicinity of the house. Here usher Leo Laflamme is shown feeding four feathered friends from his hand. The well-fed look of the birds is evidence of the fine work which the ushers are doing.
S3?TH Of
*|07?ON«CTUJ |
■^spencer TRACT
SPENCER TRACY -HIS GREATEST TRIUMPH EDISON THE MA \ RITA JOHNSON LYNNE OVERMAN CHARLES COBURN STIRRING SAGA OF A GREAT MAN RADIANTLY RICH ROMAN \ "FLORIAN" \ ROBT. YOUNG HELEN GILBERT LEE. BOWMA
FRED GREENWAY, manager, Loew’s State, Boston, worked up a big campaign on Metro’s “Edison the Man,” with two angles of the exploitation pictured here. At left is seen one of the at¬ tractive window displays arranged, while at right is a group of
national magazine newsboys who cooperated nicely in the cam¬ paign by accepting Greenway’s invitation to a special Saturday morning performance of the film as guests of the house. It is reported that they thoroughly enjoyed the performance.
July 24, 1940