The Exhibitor (Jun-Nov 1940)

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MR. EXHIBITOR OET5 THE BIGGEST SHARE OF THE BOOM TOWN DOLLAR PIE! Here are the amazing figures as previously published! BOOM TOWN THURSDAY FRIDAY by $37,640 by $45,014 by $49,928 by $56,484 by $65,474 BEATS "SAN FRANCISCO" by $35,795 BEATS "TEST PILOT' by $43,654 BEATS "BOYS TOWN' by $45,961 BEATS "BABES IN ARMS" by $51,489 BEATS "NORTHWEST PASSAGE" by $58,604 And below are latest I (As this publication figures • goes to press!) “Boom Town” grosses in 9 key situations are compared with grosses of M-G-M’s biggest previ¬ ous hits in same situations, same number of days. BOOM TOWN THURSDAY FRIDAY MONDAY Beats "San Francisco" by $35,795 by $37,640 by $37,610 Beats "Test Pilot" by $43,654 by $45,014 by $47,392 Beats "Boys Town" by $45,961 by $49,928 by $50,544 Beats "Babes In Arms" by $51,489 by $56,484 by $57,033 Beats "Northwest Passage" by $58,604 by $65,474 by $66,977 HELD OVER A THIRD WEEK! LAST minute news at press time! Imagine this! 7 out of 9 test engagements HELD over for 3d advanced-price week ! BUSINESS was so terrific in the first few days OF the second week (9 out of 9 held over!) THAT a 3d advanced-price week is essential! YOUR TOWN WILL SOON BE A BOOM TOWN !