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This book, just published, is a dazzling collection of 52 factual essays, careful surveys and useful infor¬ mation about the physical theatre . . with 104 pages of photographic studies of theatre construction which took place during year ending December 31st.
JOHN EBERSON
Adapting Design to Locale
S. CHARLES LEE
What The Future May Bring LOUIS W. RICHMOND
Operating The Open Air Theatre
LEO YASSENOFF
Analysis of Building Standards DAVID SUPOWITZ
Designing for Utility and Maintenance H. R. MAIER
Building Codes and Ordinances
BEN SCHLANGER
Progress in Functional Designing
F. W. ALEXA
Seats, Spacing, and Sight Lines ARMANDO T RICCI
Color Schemes and Decorative Effects
FRED A. CRUISE
Rest Rooms Appeal to the Ladies MARY O'HARA
Fabrics Express Individuality INSTITUTE OF CARPET MFGRS. OF AMER¬ ICA Carpet Maintenance and Care
THE CONTENTS INCLUDE:
K C. MORRICAL
Plan Your Acoustics
HAROLD S. KAPLAN
Acoustics As A Decorative Ally FRANK MILLER
Typography in Changeable Letters
E. D. STRAIGHT
Effective Location of the Boxoffice
THE SOCIETY OF M. P. ENGINEERS
Projection Room Planning JOHN K. HILLIARD
Performance Standards of Theatre Sound W. C. KALB
Efficient Application of the Carbon Arc LESTER ISAACS
The Use Life of Your Projector JAMES FRANK, JR.
Standards of Projection
DR. W. B. RAYTON
Lens Progress in Terms of Light THE RESEARCH COUNCIL OF THE ACAD¬ EMY OF M. P. ARTS AND SCIENCES
Acoustic Recommendations for Theatres REMINISCENT OF THE OLD PUBLIX MAN¬ AGERS SCHOOL
Rules of Conduct for the House Staff
SERVICE STAFF OF THE ROXY, NEW YORK CITY
Getting Goodwill From the Standees
BEN STEWART
Hand Signals for Quick Seating WILBERT B. ENGLAND
Candy, Popcorn, and Vending Machines HERBERT BAYLSON
Simplified Theatre Bookkeeping LOUIS POLLOCK
Ad and Trailer Selling of the Show
ADV. DEPT. OF M AND P CIRCUIT OF BOSTON, MASS. • 7 7 Basic Sales Appeals DR. MORRIS FISHBEIN
A Doctor Lists the Cooling “ Don'ts " CHARLES S. LEOPOLD
The Air Side of Theatre Conditioning BOB MILLS
Maintenance Tips on Your Equipment And in addition —
Building and Equipment Depreciation Does Remodeling Help Grosses ?
The Perpetual Clearance Calendar Safeguards That Save Damage Suits
The 1941 THEATRE CATALOG
The publishers believe this to be the best collection of authoritative views and facts regarding Theatre Con¬ struction, Theatre Maintenance, Theatre Management and Theatre Equipment — and the first real textbook on these subjects — ever published. It contains 338 pages.
PRINTED IN ENGLISH • A LIMITED QUANTITY ON SALE AT $3.00
JAY EMANUEL PUBLICATIONS, INC. • Publishers * 7225 Vine Street, Philadelphia, Pa., U. S. A.