The Exhibitor (Jun-Nov 1941)

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PLAIN SHOW TALK by NATE BLUMBERG, President UNIVERSAL PICTURES PlCTURES that take you out of the RED and deposit you into the FAT BLACK do not come along every day — and we all know it. When they do come you have to make the most of them. Every exhibitor in the United States is familiar with the wildfire hit made by Abbott and Costello in "Buck Privates". Every exhibitor who played it made money. Now Universal presents Abbott and Costello in a picture that will outdo even the phenomenal business of "Buck Privates". BUT, Universal hopes you are SET for it; SET to play it for extended time; SET to HOLD it so you can CASH IN on it! PREPARE for this baby right NOW. You don't have to screen it. You don't have to worry about it. You just have to COLLECT on it PROPERLY! If ever a picture in this business comes SOLID, this is IT! IT'S set— if YOU'RE set! U ABBOTT & Lou COSTEL DICK POWELL IN THE NAVY with JHE ANDREWS SISTERS • Claire Dodd • Dick Foran Butch & Buddy • Shemp Howard • Sunnie O’Dea • Condos Bros. Directed by ARTHUR LUBIN • Associate Producer ALEX GOTTLIEB Screenplay by Arthur T. Horman and John Grant Original Story by Arthur T. Horman