The Exhibitor (Jun-Nov 1944)

BM-10 and a half six days weekly. Arrangements were made for unique spot announcements several times throughout the broadcast. Rounding out the campaign were the distribution of cards to hotels, apartment houses, and restaurants. Announcements were also made at war plants and ship¬ yards. "Wilson" New York— One of the most extensive outdoor advertising campaigns in recent years featured the exploitation for the re¬ cent world premiere of “Wilson” at the Roxy. Hal Horne’s department at 20th Century-Fox arranged for 1,250 24-sheets to be posted as far away as 300 miles of the Roxy, and three-sheets on all railroad stations. Ten thousand double car and bus cards were on display in all railroad cars, BETTER MANAGEMENT street cars, and buses in the five boroughs and Westchester. Full-page ads appeared in 40 national magazines, 13 fan magazines, and supple¬ ments. Twelve New York and New Jersey radio stations had 4,000 spot announce¬ ments broadcast. Forty different national air shows gave the feature plenty of men¬ tion, five American artists created pic¬ tures for the film, and hundreds of depart¬ ment and specialty shops arranged window tie-ups. Book displays and tie-ups with music publishers were arranged. Stars attending the premiere visited hospitals and military centers. "Meet the People" Baltimore, Md. — Tying in "Meet the People” with labor-recruiting, Gertrude Bunchez, publicist, Loews Century, re THE EXHIBITOR eently cooperated with the War Manpower Commission in erecting a corner street booth to aid war plants in obtaining women workers. The booth was staffed with work¬ ers from war plants. The Evening Sun gave this a nice play. Art and stories appeared in other news¬ papers, including the denominational press. Spot announcements, program mentions, and the “Frank Fan” gossip show got plenty of air breaks. Special cards were distributed to hotels, apartment houses, and a prominent drug store. Announce¬ ments of the attraction and the all-night show were made at 13 war plants via bulletin boards, company newspapers, and loud speakers. "Minstrel Man" Atlantic City, N. J.— The following is a resume of the campaign put over by Harry Volk, Steel Pier publicist, for the recent engagement of PRC’s “Minstrel Man.” In addition to a newspaper ad campaign, top¬ ped with a half-page spread in the Atlantic City Press, Volk completely covered the city with the use of 200 11x17 window cards, and 300 cardboard streamers at¬ tached to jitneys. One hundred and fifty tent cards were displayed in the better res¬ taurants and shops on the boardwalk. Volk mailed 425 cards to better-class rooming houses. The Steel Pier erected a huge electric sign spelling out the film’s title. "Sensations Of 1945" Springfield, Mass. — George Freeman, Loews Poli, recently ran two contests to boost “Sensations Of 1945” during its New England premiere. Since this city is Elea¬ nor Powell’s home town, the purpose of the contests was to discover the most pho¬ togenic and the best dancer. Both win¬ ners were named “Miss Sensation Of 1945.” Freeman invited Miss Powell’s family, friends, and former dancing instructors to attend the premiere. "Between Two Worlds" Philadelphia — Morris E. Conner, man¬ ager, Colonial, exploited Eleanor Parker for the recent engagement of “Between Two Worlds.” He ran a special sound trailer on the actress immediately follow¬ ing the feature calling attention to her next film. A 40x60 lobby display also conveyed the message to patrons. T I f U P S "Janie" New York — Seven extensive educational tieups, including several “firsts,” and cov¬ ering practically the entire youth element of the country, were arranged recently by Warners in connection with the company’s first release of the new season, “Janie.” In addition to the first tieup of its kind by Newsweek, which is mailing a four-page Motion Picture Guide on the film to its wide list of schools, colleges, libraries, etc , “Janie” gets the first two-page jpread ever given a motion picture by Student Life, published by the Department of Second¬ ary School Principals of the National Edu¬ cation Association of the U. S. Titled ’’Student Life Goes To the Movies,” it outlines a high school preview for students writing the best essay on “Janie” to be August 30, 1944