The Exhibitor (Jun-Nov 1944)

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( continued ) all the time. That's how it was when you visited the Smiths— more fun than at the Joneses. And that's how it is with M-G-M! Not just one shot with a lot of noise but one after another ALL THE TIME! For instance, take a look at how the M-G-M family is occupying the entertainment spotlight right now, and it's an old M-G-M custom: M-G-M’s "KISMET” IS COLOSSAL! It's a phenom of show business that has all Broadway gaping at the box¬ -office lines. No record in all Astor history to even compare. Ronald Colman stars! Technicolor spectacle! Marlene Dietrich's allure! M-G-M’s "DRAGON SEED” TERRIFIC! From week to week its staggering Music Hall grosses vary only slightly. 8th week and no let-up. Katharine Hepburn and big cast are grand ! M-G-M’s "CANTERVILLE GHOST” HIT! Only prior commitments at Broadway's Globe interrupt it after 5 record weeks, longest M-G-M run at this house. Margaret O'Brien has again proved true Star appeal! M-G-M’s "BATHING BEAUTY” SOCK! Adding new box-office glory to its Technicolor joy, this Red SkeltonEsther Williams hit after 8 great Astor weeks packs State for hold-over and plays full week in nabes! Same sweet story nationwide! M-G-M’s "SEVENTH CROSS” WOW! Spencer Tracy gives new all-time house record to Apollo Theatre, Atlantic City. The sensational World Premiere of this great thriller is your tip-off! YOU'VE GOT TO BE GOOD TO BE A LEADER FOR TWENTY YEARS! Keep Selling Bonds!