The Exhibitor (Jun-Nov 1944)

EDITORIAL I « f Reg. U. S. Pat. Office Vol. 32, No. 18 September 13, 1944 Published Since 1918 A Jay Emanuel Publication. Published weekly by Jay Emanuel Publications, Incorporated. Publish¬ ing office: 1225 Vine Street, Philadelphia, 7, Pennsylvania. New York office: 1600 Broadway, New York 19. Coast Representative: Samuel Lindenstein, 425 South Cochran Avenue, Los Angeles 36, California. Jay Emanuel, publisher; Paul J. Greenhalgh, business manager; Herbert M. Miller, managing editor; James A. Dalton, production manager; George F. Nonamaker, associate editor. Rates: Each edition, one year, $2; three years, $5. Address communications to publishing offices: 1225 Vine Street, Philadelphia 7, Pennsylvania. Please notify the circulation department of any change in address. While every effort is being made to handle changes as fast as possible, subscribers should allow at least five weeks. Please give both old and new address. If a zone number is used, it should likewise be included. is ^Qssuc SECTION ONE r Editorial Page . 3 Hints on New' paper Advertising 26 In the Newsreels . 20 Late News Highlights 5, 6, 8, 10 National Legion of Decency List 2D National Mirror . 13, 16 National Release Date Guide Inside Back Cover Picture Pages 12, 21 Production . 24 Television . 24 Trade Screenings 17 SECTION TWO THE CHECK-UP (The Exhibitor’s Yellow Section) SS-l-SS-8 Material contained in the Late News Highlights section often represents newest developments in stories found on other pages of this issue. The Late News Highlights section of THE EXHIBITOR goes to press last, with all the latest news as available. That Post-War Picture One post-war problem about which exhibitors and others are thinking is what will become of the thousands of projectors, 16 mm. and do mm., which will no longer be needed by armed forces after the present hostilities cease. The various branches of the services have acquired thousands of these machines, and although it is to be assumed that many of them will he of little value, it is expected that the machines available for sale will still number well into the thousands. That there will be a big market for all of them is definite, and the demand both here and abroad is certain to be great. One person has suggested, in regard to the 16 mm. machines, that they be used on lend lease in foreign countries, but until the Govern¬ ment’s policy on such sales is apparent, one suggestion is as good as another. Not long ago, an exhibitor wrote in to this department with a pointed question. He wanted to know what the Government intends to do about the USO buildings which have been erected in various areas. While he was primarily concerned with one in his immediate vicinity, his problem might apply to other exhibitors, as well. If all the projected post-war theatres are built, there is cer¬ tainly going to be an immediate overseating problem in large sections of the country. Observers naturally expect that in the large cities, at least, the trend which was interrupted by the war, namely, from the central city, deluxe houses to the modern, comfortable, smaller neighborhood theatres, will resume where it left off, and that a growth of small houses might he anticipated. New housing areas have sprung up, principally because of war industries, and while many of these may become “ghost cities,” a greater number, because of their modern conveniences, will serve for years to come. Linked to all of this, of course, is the Government’s desire for revision of the consent decree, with its greater latitude under the arbitration system. If, for example, change of clearance and run becomes an actuality, which we doubt, this will heighten building, for no one will be able to say, with certainty, whether a house will retain a clearance of years’ standing or whether it will not. Until the end of the war actually arrives, conjecture is bound to be the order of the day, but if any industryite has pic¬ tured for himself a rosy post-war world, perhaps the thought? expressed here will have an adverse effect. QUIN.