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THE EXHIBITOR
MEETING ALL TRAINS HINTS on newspaper advertising
Hollywood — Stanley Hand, Altec staff representative, arrived last week for con¬ ferences with G. L. Carrington, president, Altec Service, and other executive per¬ sonnel on the coast.
New York — Kurt Kreuger, RKO star, arrived last week for a brief vacation.
New York — Ellingwood Kay, eastern story editor for Warner Brothers, returned last week from a vacation spent in Darien, Conn.
New York — A. Pam Blumenthal, Warner Brothers’ roving shorts producer, returned last week from the coast.
New York — Nicky Goldhammer, gen¬ eral sales manager, Film Classics, returned from a trip in the mid-western area last week.
New York — James B. Lansing, Altec Lansing vice-president, left for Hollywood last week.
New York — H. M. Bessey, vice-presi¬ dent, Altec Service Corporation, returned last week to his office from a business trip.
New York — E. Z. Walters, comptroller, Altec Service Corporation, Inc., left for the west coast last week to visit the Los An¬ geles District office and the Altec Lansing plant.
MOT Readies School Issues
New York — A new edition of The March of Time for use in schools and clubs was announced last week by producer Richard de Rochemont. Known as the Forum Edi¬ tion, these special adaptations, in 16 mm., of the regular March of Time will run 12 to 15 minutes. Starting date for the series will be Oct. 1.
Lois Simpson has been appointed sales supervisor of the new edition, which will have offices in New York, Chicago, and San Francisco.
Basis of the plan will be rental only. The series of eight films may be rented at a subscription price of $20, or individual films may be selected from the list at an individual rental of $3 each. A discussion outline will be sent to each subscriber two weeks before their play date. The edi¬ tions in the 1944-1945 series are: Brazil, Portugal, Texas, Canada, India, Airways of the Future, New England, and South Africa.
The Season’s Hit: The Service Kit.
Donlevy Ends Tour
Culver City, Cal. — Brian Donlevy, star of “An American Romance,” returned here last week after a swing through 10 midwestern and eastern cities where the pic¬ ture was shown to exhibitors and indus¬ trialists.
Donlevy, in a series of one-day stands, made personal appearances in connection with the showings.
The program in each city, as arranged by Howard Dietz, vice-president of MGM in charge of advertising, publicity, and ex¬ ploitation, was a screening of the picture followed by a luncheon at 1.30 P. M. Press conferences were held also.
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CRIATEST HIT IN YEARS!
SAN rilANCISCO
No. 298— "Going My Way" (Paramount)
All ads emphasize the light-hearted theme of the film, with Los Angeles showing a two-theatre co-op ad, and Hartford utilizing a unique “smashing records” layout Note how Los Angeles and Seattle use quotes from reviews, and the neat method by which Cleveland makes selling use of the short and newsreels. Detroit and Buffalo exhibit good hold-over copy, with the latter utilizing a clever layout and neatly boxing the “last times today.”
September 13, 1944