The Exhibitor (Jun-Nov 1944)

THE EXHIBITOR COLUMBIA HOLDS SPECIAL SALES MEETING Chicago — Columbia held a special twoday meeting last week at the Drake Hotel for the purpose of setting plans for the distribution, advertising, and publicity of “A Song To Remember.” Distribution and advertising plans also were discussed on a number of other top productions, “Together Again,” “Tonight and Every Night,” “Counterattack,” and “Over 21.” Among the home office executives at¬ tending were general sales manager A. Montague, Rube Jackter, assistant general sales manager; Lou Weinberg, circuit sales executive; George Josephs, manager, sales accounting; H. C. Kaufman, manager, exchange operations; Seth Raisler, man¬ ager, contract department, and Vincent Borelli, sales department. Louis Astor in¬ terrupted a tour to join the group in Chi¬ cago. Six district managers were Sam Galanty, eastern district manager; Jerome Safron, western district manager; Carl Shalit, central district manager; B. C. Marcus, mid-western district manager; R. J. Ingram, southeastern district manager, and J. B. Underwood, southwestern district manager. New "Swinging" Lyrics New York — Johnny Burke and Jimmy Van Heusen are writing new lyrics to the song, “Swinging On a Star,” from Para¬ mount’s “Going My Way,” as a result of the unexpected attention received from educational forces, it was said last week. At the same time, a special illustrated edition of the song is being prepared for Christmas publication, to be sold to school children and as Christmas gifts. Splurge of activity resulted from surge of letters received by the composers and Paramount from educators, including the United States Office of Education in Wash¬ ington, stressing the fact that “Swinging” had been a major factor in bringing kids back to school this year. Caribbean Likes Action Shows New York — Louis Lipsky, manager for Columbia in the Caribbean area, said last week, before departing aboard the Trini¬ dad Clipper for Port of Spain, where he will be stationed, that, despite the war, people of the Caribbean countries are showing continued preference for action pictures based on the war. Musicals and cartoons are next on the moviegoers’ list there, he added. While American-made pictures appeal greatly to residents of Puerto Rico, Schoham said, the trend is toward Spanish type of drama. His trip to the United States is concerned with the production of such films by MGM for consumption in Spanish¬ speaking countries, he continued. Arbitration Activities Are Covered Regularly In This Publication. Zevin Sentencing Delayed New York — Isadore Zevin, secretary to George E. Brown, convicted ex-head, IATSE, will be sentenced on Oct. 16 in Federal Court, it was indicated last week following postponement of the sentencing at that time. HINTS ON NEWSPAPER ADVERTISING W>UW£» S/tow • IATS THI STAOf HAT ST SOQ ^ Qj? «cr^ MASSEY • CARSON LORRE fraVk CAPRA i TOMORROW 8:30 A. M. NEW YORK Cm • ' * \ ■_ Fwniest pi-*v w OT OVR TIKE.. Uu6HIN6£STfrcW« of autime ' _ cm „ GRAHT ..4f_ f«m%4,ARStWiC^ 0^*01 -DiAce5, RAYMONpavMASSCY • JACK CARSON • PETER 10RRE | vv* frank’capra j G (y/i ‘-A o&i j6ce ' , “— <• « B-y Staff . II Qtrand a $>r&A"p 'syg No. 299— "Arsenic and Old Lace" (Warners) Five examples of ads from the New York Strand campaign are shown, along with a reproduction of one from the world premiere in Atlantic City. Notice should be taken of the fact that in all ads the copy features variations of the line, “funniest play of our time now the funniest picture of all time,” with the poison theme planted in many spots by adroit use of the familiar skull and cross bones labelled bottles. September 27, 1944