The Exhibitor (Jun-Nov 1944)

BM-10 BETTER MANAGEMENT I TOMORROW'S PERFECT PROJECTION Tod**// ORTHOSCOPE LENSES These New Lenses Will . . . la Definitely improve distribution of light on the screen . . . No more dark edges 2a Eliminate the "hot spot" 3> Amazingly improve color projection 4a Do away with side and front seat distortion 5a Perfect background focus on longshot scenes 6a Give greater picture "depth" 7m Do away with "rainbow" effects 8a Cause film to run cooler ... no buckling ASK YOUR NATIONAL REPRESENTATIVE FOR DETAILS Distributed Exclusively by NATIONAL THEATRE SUPPLY Division of National • Simplex • Bludworth,ln< LOOKING FOR GREEN PASTURES? If the other guy’s theatre seems smoother-running — more profitable — three ivill get you five that an Altec contract is on the job. It’s like having green pastures on both sides of your fence. In fact, Altec’s year-round protective service will rest your jangled nerves like a stay in the country. THE SERVICE ORGANIZATION OF THE MOTION PICTURE INDUSTRY Flashlight Battery Clicks Camden, N. J. — Exhibitors have re¬ sponded enthusiastically to the addition of Ideal rechargeable flashlight batteries to the theatre equipment lines of the Radio Corporation of America, according to a report by Charles R. Underhill, Jr., in charge of screens and batteries in RCA’s Theatre Equipment Section, last fortnight. Under an arrangement with the Ideal Commutator Dresser Company, Sycamore, Ill., makers of the product, RCA is now handling distribution of these batteries to exhibitors through its regular theatre sup¬ ply dealers. According to the manufacturer, these flashlight-type storage batteries reduce flashlight costs up to 75 per cent, each rechargeable Ideal battery replacing up to 400 or more dry cells. It is stated that savings up to $10 or more annually (de¬ pendent upon use) may be realized on each flashlight in service. Another advantage is brighter, steadier light. Besides savings in cost, time, and worry and inconvenience, it is pointed out. dramatic savings in criti¬ cal materials are effected. The 5V2 ounces oi lead and 1V2 ounces of plastic material in the rechargeable battery replace about 75 pounds of zinc, carbon, and other material which would be used in 400 “throw away” dry cells. AUDITORIUM SUPPLIES were featured in National Theatre Supply Company's branch window displays recently as the third step in the company's 1944 advertising program. T / E u P s "Wilson" New York — An unusual tieup whereby 16,000 retail shops selling eye glasses were used with a window display issued by Better Vision Institute of America for “Wilson” was recently effected. This is but one of 97 tieups arranged by 20th Cen¬ tury-Fox’s publicity and exploitation de¬ partments under Hal Horne for the picture. "The Conspirators" New York — Book publishers Grosset and Dunlap recently prepared a special movie reprint edition of “The Conspirators,” to coincide with the release of the Warner film based on the novel. TYPHOON AIR CONDITIONING CO. COOLING and HEATING SYSTEMS of all TYPES Philadelphia, Pa New York, N. Y. THE EXHIBITOR September 27, 1944