The Exhibitor (Jun-Nov 1944)

BETTER MANAGEMENT BM-11 Formica Announces Two Items ( Continued from page BM-9) with the more traditional materials. “Realwood,” as the product is termed, is actually a sheet of natural wood veneer protected by a film of transparent plastic, and, accordingly, can be made and worked into almost any kind of decorative scheme. Theatremen are familiar with the neces¬ sity of providing stain and burn-resisting finish surfaces in a theatres’ public rooms, and “Realwood” adds a further product for post-war development in theatre fur¬ nishings. Formica’s second product, known only under its technical name of GMG-17-P-5, is a melamine resin-fiberglass plastic of considerable use in electrical installations because of its high arc resistance and me¬ chanical strength. Because of its melamine resin content, there is no possibility of injuries or fatalities from toxicity by the burning of phenolic resins or electric in¬ stallations outfitted with the standard plastics. According to General Electric’s L. J. Cavanough, chairman of a committee studying the elimination of phenol toxicity, long study resulted in the development of this melamine resin which, when incor¬ porated into a fiberglass fabric, formed a material passing severest electrical and mechanical tests. While its cost of manu¬ facture is somewhat higher than similar materials, it is said the superior qualities outweigh the increased cost. Because the material can be made in sheets, (tubes, and rods, and in thicknesses from 1/32 inch to two inches, the new material offers theatre maintenance men and electricians a valuable new insulation for post-war consideration. Leon Adelman Promoted New York — The appointment of Leon J. Adelman as advisory sales manager was announced last fortnight by Clarostat Manufacturing Company, Inc., Brooklyn, one of the longest established manufactur¬ ers of resistors, controls, and resistance devices. In addition, Adelman, who has been identified with the sale of radio and electronic components for over 20 years, will act as metropolitan New York sales representative, serving the jobbers in that area. SELLING FEATURES "Storm Over Lisbon" New York — For the recent first run of “Storm Over Lisbon,” Republic, radio spot announcements were used on 10 radio sta¬ tions, and special advertisements carried in the Czech and Slovak press. The film was given a pre-opening screening for representatives of the Czechoslovak Con¬ sulate and Information Service, heads of Czech and Slovak societies, and editors of Czech and Slovak newspapers. Vera Kruba Ralston, starred, was formerly Czechoslovak figure-skating champion. An elaborate overhead sign on the theatre front featuring a full-length cut-out of Miss Ralston, other stars, and the copy line, “Woman Of Mystery — City Of In¬ trigue,” proved an attention-getting pic¬ torial display. The campaign was handled by Harry Goldstein, Brandt office, and theatre manager Nathan Cutler, GET YOUR NAME IN NOW For the Fall Bargain Bulletin 505 DIFFERENT ITEMS at Unusually LOW Prices S.O.S. Cinema Supply Corp. n.L i8.nsy: NOVELTY SCENIC STUDIOS Inferior Decoration • Curtains • Draperies Murais • Acoustic Wall Treatments 320 West 48th Street, New York City CHAIR FAST Securely fastens LOOSE CHAIRS TO FLOOR $2.50 Package JOE H0RNSTEIN, INC. 630 NINTH AVENUE, NEW YORK CITY Or Your Supply Dealer Septeviber 27, 1944 THE EXHIBITOR