The Exhibitor (May-Aug 1948)

trance. In such a case, curved frames, each holding one 40 inch by 60 inch poster, set diagonally at the corners, may be a solution. Exterior frames which set under the marquee do not necessarily require indi¬ vidual lighting, as the marquee soffit lights will generally be sufficient. A special cir¬ cuit may be provided with outlets in the soffit to accommodate reflector type spot or flood lamps to light the displays with more light than provided by the marquee lighting, if thought advisable. Special Problems Each theatre will have certain problems and requirements as far as exterior display advertising is concerned. These should be discussed with the manager of the theatre or department head in charge of such dis¬ plays, and provisions made to take care of the special requirements. In this connec¬ tion, it is not always good planning to provide a lot of display space which must be kept filled at all times if the front is to present the proper appearance. The cost of service on posters, stills and photos, or individual art work to fill display spaces is an important item in the weekly expense budget, and the space provided for dis¬ plays should be guided by the size of this budget. Entrance Doors In most cases of remodeling, it will be found expedient to replace, and perhaps relocate the front entrance doors. They should, in all but rare cases, have as large glass panels as possible, or even may be all-glass of the tempered type, in order to permit a view of the lobby from the street. In some of the smaller theatres, where no lobby is possible, and the seats are close to the front entrance, the doors will necessarily need to be solid-panel type. This situation is not good, and should be changed, if possible, to make room for a lobby or, at least, another set of doors be¬ tween the last row of seats and the outside. Entrance doors should be equipped with easily-operated hardware, including outside pulls on one set of doors only. This pair of doors should be at the tickettaker’s station, immediately adjacent to the boxofffce. The remainder should be equipped with inside push bars or plates so that they can be opened only from the inside. This arrangement will be found neces¬ sary in most cases, and, in all cases, will aid in the control of incoming-outgoing patrons on busy days. In addition to the push and pulls, the entrance doors will need to be equipped with butts, top and bottom locking bolts, door closers, locks, and hold-open devices. Depending on the design of the entrance, the space above the doors may be used simply as a glass transom, with fixed sash or utilized to good advantage for a doublefaced. display frame, with provisions for copy on both the outside and inside faces. Vestibule Floor The floor of the entrance vestibule should be coldrful and, if possible, in¬ dicate in design the flow of traffic. Ma¬ terials can be colored cement, terrazzo, marble, rubber mats, or a combination of two or more of these. In any event, the floor should be nonslip, and should have only sufficient pitch to the sidewalk to drain. If a large ex( Continued on page 14) A Ten-Year Investment “Voice of the Theatre” Sound The sound system that is scientifically so advanced and superior that it will take advantage of future as well as present sound recording techniques. ☆ ☆☆☆☆☆ The Altec Lansing A-4 and A-4X “Voice of the Theatre” speaker sys¬ tems are for use with amplifier power up to 40 watts and up to 60 watts Systems respectively. These systems make 100 percent use of the complete frequency range as recorded on the sound track. Ask your supply dealer about the right size “Voice of the Theatre” for your theatre. “Voice of the Theatre” sound systems are supplied as regu¬ lar equipment by most leading manu¬ facturers of theatre systems. 1161 N. Vine Street, Hollywood 38, Calif. 161 Sixth Avenue New York 13, N.Y. ... . PEOPLE GO WHERE IT’S COOL AND COMFORTABLE MVERIAIIt Sefy (fatfaitted AIR CONDITIONING UNITS TIME-TESTED AND PROVEN BY LEADING THEATRES THROUGHOUT AMERICA ESPECIALLY DESIGNED FOR THEATRES COMPACT EASY TO INSTALL AUTOMATICALLY CONTROLLED NATIONAL THEATRE SUPPLY ** • Simple* * i , < June 2, 1948 PHYSICAL THEATRE DEPARTMENT of THE EXHIBITOR PT-11