The Exhibitor (May-Aug 1948)

NT-2 THE EXHIBITOR THEATRE FINANCING! MORTGAGE LOANS PLACED NEW OR OLD THEATRES and DRIVE-IN THEATRES A COMPLETE REAL ESTATE SERVICE 43 Years of Active Successful Real Estate Business Lionel Friedmann & Co. REALTORS N. E. COR. 15th AND LOCUST STREETS PHILADELPHIA 2 MORTGAGE LOAN CORRESPONDENT for THE PENN MUTUAL LIFE INSURANCE CO. WE CAN'T HELP IT IF YOU DID NOT BOOK VENETIAN GOLD HOSTESS SET! Many exhibitors have added as many as 2000 women as patrons each week. If you're missing this business it's your fault — because we told you. PREMIUM DISTRIBUTORS ALVIN GOODWIN, Sales Manager oZl 1 309-1 1 Vine St., Phila. SHOW ROOMS IN PRINCIPAL CITIES BLUMOERC BROS. INC. Theatre Equipment and Supply Dealers Cverulliina for iL Dl, eat re PARTS AND REPAIRS FOR ALL TYPES OF PROJECTORS AND OTHER EQUIPMENT Office Phone: Emergency Nite Phone. LOmbard TRinity 3-7240 3-7241 7-2985 7-2986 1305-07 VINE STREET PHILADELPHIA 7, PA. PROGRESSIVE ELECTRIC CONSTRUCTION CO., Inc. 240 N. 13th STREET • PHILADELPHIA 7, PA. THEATRE INSTALLATIONS and MAINTENANCE PHILADELPHIA SIGN COMPANY SIGNS-MARQUEES 305 BROWN STREET, PHILADELPHIA, PA. JACK SEIDMAN : : : BERNARD SEIDMAN Paramount Decorating Co., |nc. STAGE SETTINGS : DRAPERIES CARPETS : PAINTING AND DECORATING 311 North 13th Street Philadelphia, Pa. Gloucester The Starlight Drive-In, owned by W. W. Smith, opened on June 1, with a capacity of 750 cars. J. Liggett, from New York City, is doing the buying and booking. Trenton Mrs. Mary Markey was awarded a $25 U. S. Saving Bond as a prize in the con¬ test for the woman resident who had the most sons in the armed forces during World War 2. Mrs. Markey had nine sons in service. The contest was to boost “All My Sons”, Lincoln. Mrs. Markey was also guest of the manage¬ ment at the Stacy-Trent hotel for dinner and the local premiere. Henry Josephick, manager, RKO Brunswick, recently effected a guessing contest tieup with the Pood Fair super market for “Fun and Fancy Free”. Sur¬ rounding the display were blow-ups and posters illustrating the scenes and characters in the film, with copy read¬ ing “Eat Cheerios daily, and feel as hap¬ py as Mickey Mouse in ‘Fun and Fancy Free.’ ” Theatre and playdate were pro¬ minently mentioned. PENNSYLVANIA Bernville Bernville Grange conducted a no-de¬ cision debate, men and women partici¬ pating on both sides, at the Grange reg¬ ular meeting on the question, “Sunday Movies in Relation to the Church.” Bernville does not have Sunday movies in its Community, owned by the Bern¬ ville Fire Company, and having an or¬ dained clergyman, the Rev. Frank W. Ruth, as theatre manager. Pastor Ruth is also state senator from Berks County. Conshohocken Although fire companies and sports and athletic groups asked for exemp¬ tions, Conshohocken Borough Council adopted a 10 per cent tax ordinance covering admissions to all amusements except those sponsored by church and school organizations, “on their own grounds.” The firemen’s and sports groups’ requests for exemption were turned down. The vote on the ordin¬ ance, under which the taxes will be collectible on and after June 1, was nine couneilmen for, one member against. . . . Two types of permits may be obtained, those for one event, costing $1, or a permit good for all events by one spon¬ sor in a year, costing $25. Couneilmen estimated that the tax will bring in a minimum of $1,000 a month, probably much more. Harrisburg To exploit “The Noose Hangs High,” manager Bob Sidman, Senate, used spot announcements following the Abbott and Costello radio shows on Wednesday night and Saturday morning. He also inserted an advertisement, the first from any theatre, in a new Shopper’s Guide. The short subject featuring Woody Her¬ man and his orchestra, which played during “The Noose Hangs High” pro¬ gram, was plugged on several disc jockey broadcasts. . . . Betty Lou Steinmuller resigned as secretary to city manager Gerry Wollaston, Fabian-W and V., to assume employment in an insurance of¬ fice. . . . Jack Trumbo, assistant man¬ ager, Colonial, was confined to bed. . . . Six members of the Senate staff en¬ joyed a recent weekend in New York City. Ira L. Schiffman, general manager. National and Rialto, was hospitalized June 2, 1948