The Exhibitor (May-Aug 1948)

NT-4 for an operation. His wife substituted for him during his absence. . . . Be¬ fore “The Lady from Shanghai’’ opened at the State, manager Gerry Wollaston used two life-sized blowups of Rita Hay¬ worth in the lobby. He also effected numerous music tieups stressing the tune, “Please Don’t Kiss Me.” In a contest on "Red” McCarthy’s “Platter Chatter” radio show, listeners were in¬ vited to identify five of Miss Hayworth’s pictures from clues given by McCarthy. Albums and theatre tickets were awarded to the first and second-place winners, while tickets were presented to the next eight persons submitting the correct an¬ swers. . . . “The Outlaw” was withdrawn from the Colonial, manager, Jack ORear, at the request of Bishop George L. Leech, Catholic Diocese of Harris¬ burg. Manager Bob Sidman, Senate, ar¬ ranged a benefiit on “The Fugitive” with the Harrisburg Catholic High School THEATRE MANAGERS and OWNERS We thank all theatre owners and managers who cooperated with us by putting return trailers in the proper addressed containers and for wrapping and address¬ ing all return advertising. We can serve all theatres better if they give us a copy of their program Tuesday each week. IMPORTANT Don't put your return film in the lobby until all your patrons have left after the last show. HIGHWAY EXPRESS LINES, INC. 236 N. 23rd Street Philadelphia 3, Pa. 1239 Vine Street Philadelphia 7, Pa. LOcust 4-0100 MEMBER NATIONAL FILM CARRIERS, Inc. THE EXHIBITOR Members of the Student Council sold tickets, and the school received a per¬ centage of proceeds. . . . Betty Crouse, State, visited her sister in Ohio. Betty Orris is the new relief at the State. . . . Paul Walker, formerly of Columbia, who had been associate editor, suspended Harrisburg Telegraph, is now doing two radio shows over WKBO. He broad¬ casts every Friday night as “The ‘Round-abouter”, and chats with his wife every day on “Breakfast With the Walkers”. . . . Edgar Goth, advertising and publicity director, Fabian — W. and V., returned from business trips to Richmond, Va., and Altoona. . . . Friends of Michael Mayer, son of Ai’thur Mayer, former owner, Rialto, New York City, have received announcements of the recent birth of a son. His wife is the former Miss Janet Claster, Harrisburg. The boy is the Mayers’ second child. Reading Nearby Exeter Township passed final¬ ly its proposed tax on amusements, sports, and miscellaneous forms of en¬ tertainment at the May meeting of its school board. The board expects to get not less than $5,000 a year from the tax. . . . Part of Carsonia Park, biggest amusement resort in the Reading area, outside of the Reading Fair Grounds, is in Exeter Township. The rest of the park is in Lower Alsace Township, which also has adopted an amusements and sports tax, effective in June. The Exe¬ ter tax goes into effect late in June. Williamsport J. Donald Edwards, Park manager, spoke to the senior and junior classes of Williamsport High School on American film distribution in occupied countries. Wind Gap George Tomko was scheduled to have opened his new Gap last weekend. VARIETY CLUB Philadelphia, Tent 13 “Raw Deal” was screened through the courtesy of Eagle Lion. A new custom-built RCA-Victor Club¬ man Television set has been installed in the clubrooms. It employs a screen 15 by 20 inches, and provides a large, clear picture suitable for viewing by as many as can be comfortably seated in the air-conditioned rooms. World Music Service has also been installed, and pro¬ vides a restful background of music for members. Mike Felt, Chief Barker, last week was endeavoring to get reaction of local exhibitors to the latest fund raising plan for the various tents broached by R. J. O’Donnell. This involves the “Let’s Talk Hollywood” radio show, set to re¬ place the Jack Benny program for the summer. The program is of the quiz type on movies with George Murphy as moderator, and a panel consisting of Eddie Bracken, a Hollywood columnist, and weekly guest stars. The program will work on the same principle as ‘In¬ formation Please’, with listeners sub¬ mitting questions about motion pictures and Hollywood. If arrangements can be worked out, for each query the ex¬ perts fail to answer, the person submit¬ ting the question will receive a season pass for two to the theatre of his choice in the town in which he lives. Since such a pass has an approximate value of $100, the show’s producers feel that this publicity would be of great value to the theatre owner whose theatre will be mentioned on the program. It is the producer’s thought that the Variety Clubs make arrangements with exhibi TRADE SCREENINGS RKO (250 N. 13th) June 21, 10:30, “The Velvet Touch”; 22, 10:30, “Mystery in Mexico”; 22, 2:30, “Race Street”; 23, 10:30, “Your Red Wagon”. tors to contribute these passes without charge. The show producer, Bernie Luber Amusement Enterprises, Beverly Hills, Cal., will in turn pay the Variety Club located nearest the town involved the sum of $100 for each pass delivered. The producers estimate that the clubs will thus receive about $500 per week. If the show proves successful, it will continue indefinitely. Since this of¬ fers an opportunity for a source of reve¬ nue for Variety charities, it is assumed that many exhibitor-members will glad¬ ly cooperate in the plan. All interested should contact Felt as soon as possible. 4 PARAMOUNT RUG SHAMPOOING CO. 4642 W. PARRISH ST. Philadelphia 39, Pa. CARPET REPAIRS Aisles Reversed Open Seams Repaired Carpet and Seat Backs Shampooed Drapes Cleaned and Flame Proofed with¬ out Removing WORK OF SUPERIORITY EV 6-3245 “SUP0WITZ 4rchitect MOREBEAUTIFULPOST-WARTHEATRES _ A Telephone PEnnypacker 5-2291 * * 246 S. 15th St., Philadelphia, Pa. DAVID E. BRODSKY ASSOCIATES INTERIOR DECORATORS 242 N. 13th Street • Philadelphia 7, Pa. PAINTING • DRAPERIES • MURALS STAGE SETTINGS • WALL COVERINGS COMPLETE DRIVE-IN EQUIPMENT MOTIOGRAPH’S NEW "AA” LINE Now is the time to plan Quotations— Drawings— Complete Information Write, Wire or Call Your Motiograph Dealer VINCENT M. TATE 1618-20 Wyo. Ave., Forty Fort— Wilkes Barre, Pa. Telephone: W.B. 7-2096 Get the BEST — "Motiograph Stands the Gaff ” <e> -<?> «> COMPLETE SEAT REPAIR AND RECOVERING SERVICE JOHN P. MORGAN CO., INC. 260 N. 13th ST. LO. 4-0226 -<«> June 2, 1948