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THE EXHIBITOR
25
THE TIP-OFF Oi\^ #
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( The Tip-Off On Business is a record of how pictures are doing in their playdates in various parts of the country. The ratings given the pictures (see key ) are a cross section of reports received from the field, and present an analysis of various types of runs. It does not necessarily follow that the rating given constitutes the business in each individual engagement, but an honest attempt is made to present a general average. By studying the ratings, which are changed if necessary in accordance with newer information, exhibi¬ tors will be able to determine how to guide themselves in their buying and booking. — Ed.)
KEY TO "THE LITTLE MEN"
RATINGS: (JUNE 9, 1948)
Swell, topnotch, record-breokingj^jf **41 or close to it in all types of houses.lBI L L L l
Just fair, nothing out of the or-j dinary, returns about average. ’
Saa
Good, although not breaking the | ft ft ft
walls down, but solid returns, k k k
Disappointing, way below the I average expected, decidedly off.
£a
The Week's Newcomers
MR. BLANDINGS BUILDS HIS T DREAM HOUSE (SRO) |
Bn*
HATTER'S CASTLE
(Paramount)
9 A)
RIVER LADY
(U-International) j
Saa
FOUR FACES WEST
(UA)
Eaa
RUTHLESS f
(EL) |
IAA
ANOTHER PART OF THE
FOREST (U-International)
Saa
SCUDDA-HOO! SCUDDA-HAY! f (20lh-Fox) \
£aa
SILVER RIVER
(WB)
— ■ — »
WALLFLOWER
(WB)
in
SAAA
Continuing
SUMMER HOLIDAY
(MGM)
iAA
ANNA KARENINA (20th-Fox)
9AA
STATE OF THE UNION f
(MGM) |
SAA
ADVENTURES OF CASANOVA
(EL)
IA
THE BIG CLOCK
(Paramount)
Saaa
ALL MY SONS (U-International)
Saa
THE FULLER BRUSH MAN (Columbia)
Saaa
ARCH OF TRIUMPH
(UA)
Saa
THE IRON CURTAIN (20th-Fox)
Saa
ARE YOU WITH IT? (U-International)
Saa
THE LADY FROM SHANGHAI (Columbia)
Saaa
BERLIN EXPRESS
(RKO)
in
THE MATING OF MILLIE i
(Columbia) |
Saa
CASBAH
(U-International)
Saa
THE NOOSE HANGS HIGH (EL) |
Saa
FORT APACHE
(RKO)
Saaa
THE PIRATE [
(MGM) \
Saaa
FURY AT FURNACE CREEK (20th-Fox)
Saa
THE SAINTED' SISTERS t
(Paramount) j
Saa
HAZARD
(Paramount)
Saa
THE TIME OF YOUR LIFE
(UA) j
Saaa.
HOMECOMING
(MGM)
Saaa
THE WOMAN IN WHITE
(WB)
saa
LETTER FROM AN UNKNOWN WOMAN (U-International)
Saa
TO THE ENDS OF THE EARTH | (Columbia)
Saaa
MELODY TIME
(RKO)
Saaa
UP IN CENTRAL PARK I
(U-International) j
in
Here's positive proof that Popsit Plus costs less than substitutes — judged by final results. Tests by a leading agricultural college reveal that Popsit Plus liquid season¬ ing (1) pops more corn by volume (2) leaves fewer duds (3) gives corn the flavor your customers demand.
That's why Popsit Plus costs less. It gives you more for your money than so-called cheaper substitutes. Avoid substitutes and save money.
means profit plus
Simonin of Philadelphia
SEASONING SPECIALISTS TO THE NATION
June 9, 1948