The Exhibitor (May-Aug 1948)

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THE EXHIBITOR N T 3 cuit, Shreveport, La. ; Ted Weems, Patsy, Osyka, Miss., and Louis Watts, Watts Circuit, Oil City, La. The trade was sorry to hear of the death last fortnight of William “Bill” Johnson, president, Motion Picture Advertising Service Company. He is survived by Mrs. Rovina Johnson, his widow; Alec Johnson, a son; Mrs. Charles Woodard, a daughter, and 0. A. Johnson, a brother. The deceased or¬ ganized the MPASC about 33 years ago. The company has branches in eight cities, including New York. Theatre changes which occurred re¬ cently included the purchase of a part ownership and management in the Bruce, Jennings, La. , by Bob Conrad; H. Solomon, new owner, Star, Tylertown, Miss. , reopening the theatre; Joseph A. Loupe, Jr. , acquiring the White Hall, White Hall, La., and A.M. Royal selling the Castle, Pachuta, Miss. John Calvert, star of “Devil’ s Cargo”, a Film Classics release, will make a personal appearance here around June 26. ... Paramount exchange held a picnic for employes at Fontainbleau State Park, near Covington, La. The day’ s program included games, bathing, refreshments, and a host of other features. ... Fred Jack, district manager, United Artists, was in to screen and exploit "Red River”.... Dick Owen was busy as a one-armed paper hanger arranging details of the recent Eagle Lion southern regional sales and promotion confab. ... Film Inspection Service finally had tele¬ phones installed. Mrs. Rodney D. Toups. wife of the genial manager, Loew’ s State, has oeen named vice-chairman, Children’ s Cru¬ sade, now in progress. ... The Poche is undergoing a complete remodeling job in preparation for a busy season ....Tony Patton, Hollywood producer, and production crew were here from Hollywood shooting extra scenes for his “This Is The Mardi Gras” pro¬ duction. Patton also plans to use city as locale for next production tenta¬ tively titled, “The Big Mouth”. Business has been hit by free vaude¬ ville attractions at Pontchartrain Beach, lakeside resort, and a flock of open air features booked for the summer months, including “Pop” con¬ certs in Beauregard Square and band concerts in City Park. ... Boxing and night baseball, too, are cutting into receipts. ... Anita Colby was here to beat the drums for Paramount’ s “The Emperor Waltz”. Miss Colby has made many friends here, and, in addition to planting considerable publicity in the newspapers for film, also managed to get her picture and interviews about herself in print. ... United The¬ atres continues to purchase locations for future theatre construction. STATES Alabama ALBERTA Opening ceremonies of Harry G. Willoughby’ s new 500-seat house were broadcast over WTBC. Free gifts were presented to the first patrons. BIRMINGHAM The Roebuck Drive-In, owned by Waters Theatres, opened. Newman Waters, head of the company, said their second drive-in, The Shades Mountain, should be ready to open by July 1. Empire manager J. A. Jackson left for a vacation on the west coast. . . Mr. and Mrs. C.R. McCown, he is with Crescent Amusement Company, Nashville, Tenn. , spent several days here re¬ cently. COLLINSV I LLE M.G. Weaver, owner, Crickett, an¬ nounced that he is a candidate for mayor. FLORALA Martin Theatres, Columbus, Ga. , announced it will build a new house. PIEDMONT Olin Atkinson announced that new sound equipment and a new screen has been installed in Martin Theatres’ Allison. VINCENT W. L. Scott, owner-manager, Vincent, made a booking and buying trip to Atlanta recently. Arkansas ARKADELPH I A Iris Jean Logan was named “Miss Arkadelphia” in a contest at the Royal, and will represent Arkadelphia in the “Miss Arkansas” contest at Newport, Ark. Florida BELLE GLADES Gold Dobrow Theatre Enterprises an¬ nounced it would modernize the Ace, spending approximately $6,000. DADE CITY Floyd Theatres announced that con¬ struction of the new Pasco, estimated to cost about $100,000, was ready to start. DUN ED I N A new theatre will be built here with work starting on it within the next 60 days, by Harry E. Bennett and his son, Clayton, Middleville, Mich. The house will have 500-seats, and will be of fireproof construction, air-conditioned. Gordon Bennett will manage. He has been in the business for the past 28 years in Middleville and Chelsea, Mich. FORT PIERCE A complete seating job to cost $25,000 is under way at the Sunrise. MAC LENNY Celotbx Company made installations at the Crockett. MIAMI The Edward N. Claughtons, Claughtons Theatres, here and in Tampa, Fla. , are back home after a trip to Ken¬ tucky. ... Juddy Johnson has taken over the managership of the new Embassy, and will also handle publicity for a 11 the Claughton houses. . . Joe Masteroff, Wometco, is happy because the A's and Phillies are doing well. The most brilliant event of the waning season was the Troupers Club Splash Party at Beach End Pool. Gales of laughter swept South Beach as a bappy throng of Wometcoites and their guests danced, swam, and ate in the moonlight. All credit for the success of the party goes to leading man H.M. Rubinstein, although arrangements for the pickles were made by Freda Gold¬ berg. Sandwiches were through the courtesy of the Blackstone Luncheon¬ ette, garbage can for the ice through the courtesy of the Plaza, Coca-Cola through the courtesy of the Lincoln, and Thelma Gruber and Ruth Holladay through the courtesy of the account¬ ing department. Highlight of the evening was the bathing beauty contest, although even more excitement was caused by the contest to find the world’s most beautiful legs. They were finally located under a well-known assistant manager, who prefers to re¬ main anonymous in order to avoid the continual propositions he has been receiving since his victory. All con¬ test winners received lavish prizes. Following some swimming races and picture-taking, the party ended, each departing guest aglow with the spirit of good fellowship and camaraderie, and convinced, deep in his heart, that there never was as gay an outfit, as the Troupers and there never were such larks before. The Normandy, Miami Beach, is open¬ ing at 5 p.m. , the only Beach theatre to pursue this policy. This is the first time in several years that any Beach house has abandoned the 1:45 p.m. opening time. Long lines of discriminating art lovers surrounded the Flamingo, Miami Beach, waiting to get in to see “Passionelle” and “Torment”, following an advertising campaign which stressed the artistic and cultural features of the two films. Reports had it that the Flamingo’ s cashier was attired in a black negligee, but this was uncon¬ firmed at presstime. With the season off iciall y ended, daylight saving time defeated, and the Variety Clubs Convention just a memory, there was a good deal of deep breath¬ ing in evidence. The gnats on Biscayne Key were still finishing the remains of the barbeque and hot dogs of the South Sea Island Party, and it was rumored that an indomitable member of the Variety Club’s registration committee was still at the Roney Plaza waiting for late arrivals to check in. On the whole, Greater Miami assumed its peaceful, pleasant shmmer look. The next item on the list is the in¬ vasion from Cuba, expected to start about June 15. Managers like Eugene Race at the Cameo are busily studying June 9, 1948