The Exhibitor (May-Aug 1948)

NT-4 THE EXHIBITOR vited passersby to hear hit tunes from the picture. . . . Bill Blankenship, assistant manager, Loew’s Regent, flew to Rich¬ mond, Va., on a one-day visit. He planned to spend a week’s vacation at a lodge at INC. Theatre Equipment and Supply Dealers for //.<■ Ok eat re PARTS AND REPAIRS FOR ALL TYPES OF PROJECTORS AND OTHER EQUIPMENT Office Phone: Emergency Nile Phone: LOmbard TRinity 3-7240 3-7241 7-2985 7-2986 1305-07 VINE STREET PHILADELPHIA 7, PA. * PARAMOUNT RUG SHAMPOOING CO. 4642 W. PARRISH ST. Philadelphia 39, Pa. CARPET REPAIRS Aisles Reversed Open Seams Repaired Carpet and Seat Backs Shampooed Drapes Cleaned and Flame Proofed with¬ out Removing WORK OF SUPERIORITY EV 6-3245 PROGRESSIVE ELECTRIC CONSTRUCTION CO., Inc. 240 N. 13th STREET • PHILADELPHIA 7, PA. THEATRE INSTALLATIONS and MAINTENANCE COMPLETE SEAT REPAIR AND RECOVERING SERVICE JOHN P. MORGAN CO., INC. 260 N. 13th STREET LO 4-0226 JACK SEIDMAN : : : BERNARD SEIDMAN Paramount Decorating Co., |nc. STAGE SETTINGS : DRAPERIES CARPETS : PAINTING AND DECORATING 311 North 13th Street Philadelphia, Pa. Moodus, Conn., with Harvey Hudson, pro¬ gram director, WLEE, Richmond. . . . Jack Trumbo, assistant manager, Colonial, fished in Maine during his vacation. Manager Sam Gilman, Loew’s Regent, exploited “On An Island With You” by mailing 1000 postal cards, featuring a fulllength pose of Esther Williams, to men at their business addresses. He also arranged the distribution of 3000 gag heralds, cap¬ tioned “You’ll Be Knee-deep in Romance,” with a circle cut-out over the Williams knees. . . . Vacationists included Ginger Coleman and Catherine Furjanic, Senate, and Cal Rudy, Loew’s Regent. ... A lobby board at Loew’s Regent invited patrons to vote for the “world’s greatest dancer,” either Fred Astaire, “Easter Parade,” or Gene Kelly, “The Pirate.” Bill McCartney subbed for Dick McCrone, movie columnist, The Evening News, while the latter was on vacation. . . . Man¬ ager Bob Sidman spoke at a luncheon meeting of the Optimist Club. He dis¬ cussed the replies received in his recent contest on “What’s Wrong With the Movies?”, and analyzed the answers. He also told what the Senate is doing about the situation. . . . Even though it is spon¬ sored by the FabianW. and V. Theatres, the weekly Amusement Digest has been carrying current attractions of Loew’s Re¬ gent and the Senate. . . . Prior to the open¬ ing of “Romance On the High Seas,” man¬ ager Jack O’Rear, Colonial, used the public address system to introduce a special recording of “It’s Magic,” by Doris Day during the intermissions at night. He also effected tie-ups on recordings at four music stores. . . . Peggy Trout is new chief of service at Loew’s Regent. . . . “Easter Parade” was screened for press and radio personnel by manager Sam Gilman, Loew’s Regent. Harveys Lake The Hanson Drive-In opened on June 25 with capacity for 300 cars and 300 walk-ins. It is equipped with the latest Motiograph-Mirrophonic-Altec sound sys¬ tem, and features Motiograph’s new lighted junction posts, together with new red light signals for refreshment service. Equipment was furnished by Vincent M. Tate Theatre Equipment, Forty Fort, Wilkes-Barre. Lebanon Introduced by Mayor William W. Focht, City Council passed an ordinance, effec¬ tive on Oct. 1, imposing taxes of $10 to $50 yearly on juke boxes, pin ball machines, and other mechanical devices for “playing games or amusements.” The juke box tax will be $10 a year; single coin mechanical amusement device, $15, and multiple coin mechanical amusement de¬ vice, $50. No deduction or refund is allowed for any machine removed, sold, stolen, or destroyed from a licensed location in a license year. Doctor Focht, who became mayor of Lebanon last January, issued an order banning commercialized “Bingo” games of all types some time ago. Pottsville Deeds transferring the Rio, Schuylkill Haven, to new ownership were recorded in the court house. Showing a price of $53,000, the four-story brick theatre and lodge building, on St. Peter Street, Schuylkill Haven, and a two-story brick structure attached, were transferred from Harry and Ella Bloch and Henry and May J. Sork, Philadelphia, to David Balaitz, Philadelphia. A second deed transfers the properties from Balaitz to Max M. Korr, Ruth C. Korr, Leon W. Korr, and Florence G. Korr, all of Allentown, for a nominal consideration. TRADE SCREENINGS Warners (230 N. 13th) July 26, 2.30, “Embraceable You.” Reading Bernard B. Keeney, manager, Rajah, is business manager for June Dry, Reading girl, who went to Hollywood to attend a convention of business girl secretaries, and landed a contract for the movies, after winning the title, “Miss Secretary of 1948,” in a nation-wide singing and beauty contest. A Reading choir singer, Miss Dry has been a singer at various times this year on all of Reading’s broadcasting sta¬ tions, and has also appeared on the stage in local theatricals. The Reading Reciprocity Club is stag¬ ing a Reading Bicentennial family quiz show on the stage of the Rajah every Monday night. Stanley “Dick” Nyquist, 47, manager, Savoy, Catasauqua, in recent years, form¬ erly manager of picture houses in Boyertown and Reading, died at his home in Catasauqua after a long illness. He moved to that borough 13 years ago. Funeral services took place in Reading. Born in Dover, Del., he was educated in Reading, and was an outstanding athlete in base¬ ball and basketball in his high school days. He leaves his parents, Mr. and Mrs. Theo¬ dore Nyquist; his widow, a brother, and a sister. Old timers were pained by the sight of the razing of the big steel and glass marquee at the old Capitol, sold recently to a furniture company for conversion into a retail store. Howard H. Whittle, for the past five years lessee and operator, Penn, West Reading, went to Los Angeles and Hollywood to spend three weeks’ vacation with a son and a daughter, who reside there. RliY CITY Atlantic City (30) — Apollo, “The Street With No Name” (20th-Fox) ; Hollywood “Raw Deal” (EL) ; Shore, “I, Jane Doe” (Rep.) ; Warner, “The Fuller Brush Man” (Col.) ; Stanley, “The Emperor Waltz” (Para.) ; Virginia, “Fort Apache” (RKO) ; Steel Pier, “Song Of My Heart” (AAMono.), “Casbah” (U-I) . Philadelphia (2) — Aldine, “The Noose Hangs High” (EL) ; Boyd, “The Paradine Case” (SRO) ; Capitol, “The Devil’s Cargo” (FC), “Money Madness” (FC) ; Earle, “The Pirate” (MGM) ; Fox, “The Street With No Name” (20th-Fox) ; Gold¬ man, “On An Island With You” (MGM) ; Karlton, “Summer Holiday” (MGM) ; Mastbaum, “Romance On The High Seas” (WB)‘; Princess, “I Know Where I’m Go¬ ing’” (U-I) ; Stanley, “The Emperor Waltz” (Para.) ; Stanton, “Coroner Creek” (Col.). Wilmington, Del. (2) — Rialto, “Fury At Furnace Creek” (20th-Fox) ; Loew’s Al¬ dine, “On An Island With You” (MGM) ; Warner, “Romance On The High Seas” (WB); Queen, “The Mating Of Millie” (Col.) ; Arcadia, “Another Part Of The Forest” (U-I); Grand, “Timber Trail” (Rep.), “Let’s Live Again” (20th-Fox). Reading (10) — Loew’s, “On An Island With You” (MGM) ; Warner, “Romance On The High Seas” (WB) ; Ritz, “Shaggy” (Para.), “West Of Sonora” (Col.); Astor, “Another Part Of The Forest” (U-I); Em¬ bassy, “The Emperor Waltz” (Para.). July 14, 1948