The Exhibitor (1951)

Record Details:

Title:
The Exhibitor
Date:
1951
Publisher:
Philadelphia, Jay Emanuel Publications, Inc.
Volume:
The Exhibitor (May-Aug 1951) All Editions
Leaf #:
000301
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Regional trade paper that began in Philadelphia, but expanded to include editions for other markets.
Date Added:
March 21, 2024
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IMPORTANT EXCELLENT VIVID STRONG BEST — Film Daily SOCKING SHOCKING FORCEFUL EMOTIONAL TERRIFYING — M. P. Daily GGED ALISTIC Is will adore Douglas. He makes Cagney and gart look like sissies.”— Co/ww«u/ Dorothy Kilgallen ] do strong business.”— IB ARTHUR ■ PORTER HALL Produced and Directed by ilLLY WILDER ^EN BY BILLY WILDER, LESSER SAMUELS AND WALTER NEWMAN And Here’s the Ace Campaign of Paramount’s Famed Pre-Selling 38-city advance tour by special representative in the most concentrated effort since “Samson and Delilah.” Pocket Preview booklet (stills and script excerpts) mailed to 7,500 public-opinion molders. National ads in Life, Look, Collier’s and Saturday Eve¬ ning Post, plus complete fan schedule. Kirk Douglas cross-country tour to meet the press. Jan Sterling visit to New York for unprecedented mag¬ azine, press and radio build-up. “Location” World Premiere in Albuquerque (where pic¬ ture was filmed.) Five months of advance screenings to set summer-long publicity breaks on coast to coast scale. Special TV trailers. Unusual exploitation material, now in hands of Paramount’s field representatives. — and many other ticket-sell¬ ing aids set up for every type of situation.