The Exhibitor (1951)

EXHIBITOR NT-1 IfKWS OF TllK New York City Crosstown Alan S. Goodfield, son of Irving Goodfield, Apeda Studios, theatrical photog¬ raphers, was married to Janet Joan Rose at Sherry’s. The Variety Club is about to launch a campaign to raise funds needed to continue, and eventually expand, its present welfare program, according to Fred J. Schwartz, Chief Barker. The drive will terminate in the fall with a costumed party to be held at the Astor Hotel. Winners of the 1951 Variety Club welfare awards, pivotal point of the cam¬ paign, will be named at this affair. Al¬ though the drive will be aimed princi¬ pally at raising money within the motion picture and allied industries, Schwartz pointed out that the general public will be given an opportunity to participate in the campaign. The committee consists of Schwartz, Edward Lachman, and Max Wolff, co-chairmen. Assisting the cochairmen are the following: Harry Brandt, Leo Brecher, Robert Christenberry. Max A. Cohen, Oscar A. Doob, Russell Downing, S. H. Fabian, Theodore R. Gamble, William J. German, Nat Har¬ ris, Jules E. Ligget, Maurice Maurer, Lee W. Newburry, Arthur M. Rapf, Walter Reade, Jr., Irving Renner, Sam Rinzler, Sam Rosen, Michael Ruden, Ed For a pseudo-scientific lobby display on RKO’s “The Thing,” city manager Guy Hevia recently arranged to have the above “supersonic wave guide” rigged up by electronically-minded pals, and placed at the Reade Mayfair, Asbury Park, N.J. ward H. Rugoff, Sol Schwartz, George P. Skouras, Saul Strausberg, Gael Sulli¬ van, Dick Walsh, Robert M. Weitman, and Earl Wilson. The annual boat ride of the Warner Club will be held on June 27 with a sail up the Hudson River to Bear Mountain. Employees of the Warner home office and their guests will participate in the outing, which will include a series of athletic events at Bear Mountain. About 500 theatre owners, managers, and bookers in the area turned out for the “Look Foi-ward” Showings of War¬ ners’ forthcoming product at the Strand. The Lido, Yonkers, closed. . . . Amelia Schaefer is the new operator. Grant, Brooklyn. . . . The University, Bronx, and the Avon, Newark, shuttered. . . . The Senate, Brooklyn, is now being op¬ erated by the E. N. Wood Amusement Corporation. A. W. Schwalberg, president. Para¬ mount Film Distributing Corporation, will serve as chairman, motion picture distributors committee, 1951 Cerebral Palsy Society New York city-wide cam¬ paign. The Columbia Amusement Company, Inc., is now operating the fellowing New Jersey theatres: The Elmora, Royal and State, Elizabeth ; The Maplewood, Maple¬ wood; Empire and Rahway, Rahway; Park, Roselle Park, and Park, Newark. Independent Theatre Circuit handles the buying and booking. Fire destroyed the Lyric, Summit, N. J. . . . Sy Kaplan, manager, Plainfield, Plainfield, N. J., resigned. Folks at Interboro Circuit are proud that they made a 100 per cent contribu¬ tion during the recent United Jewish Appeal. Wilbur Snaper, president. Allied Thea¬ tre Owners of New Jersey, warned members of his organization against film rentals. R. J. Engler, recording manager. Western Electric Company, Ltd., a sub¬ sidiary of Westrex Corporation, re¬ turned for discussions with Westrex officials. The Rivoli closed for the summer be¬ cause of the lack of sufficiently im¬ portant motion pictures to stand for a long run on Broadway. Takejiro Ohtani, president, Shochiku Film Company, leading producing, dis¬ tributing, and theatre organization of Among those seen at the recent special exhibitor screening of RKO’s “The Thing” in New York City, and who heard about the showmanship contest with $1,500 in prizes for exhibitors in the metropolitan district who best promote the film, were, in usual top to bottom, left to right order: the group from the Bronx Combine Circuit, the group from the Interboro Cir¬ cuit, part of the group from the Rugoff and Becker Circuit, part of the group from Loew’s Circuit, part of the group from Skouras Circuit, part of the group from the Century Circuit, and part of the group from the Randforce Circuit. Also seen are Len Gruenberg, RKO metropolitan district manager; Phil Gruenberg, metropolitan manager, and assistant Phil Hodes. June 13, 1951 NEW YORK