The Exhibitor (1951)

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NT.2 EXHIBITOR Count Felix von Luckner, sea raider of World War I, visited the Paramount, New York City, recently to see RKO’s “Sealed Cargo,” and is noted above with manager Bob Shapiro before the show. Japan, and K. Shirai, a producer for the firm, wei'e in to confer with the top executives of Paramount Pictures and Paramount International. The two Jap¬ anese film officials had meetings sched .f Ask tor SAMPLE SHEETS! Sold ONLY to Subscribing Theatres by .EXHIBITOR BOOK SHOP >246-48 N. Clarion Street, Philadelphia 7, Pa. "Pocket-Size ” DATE BOOK — the latest innovation in the field of Small Booking Records (Without Binder) Price: 60c per yearly set of forms Several different binder methods designed to accommodate these forms are carried in stock. Designed originally to fill the void of the widely used but now discon¬ tinued RKO book, this new design proved so far superior to anything previously developed in its field that it has taken the industry — whether independent owner or circuit man¬ ager — by storm. (a) 5 lines of booking space were gained by taking full advantage of the 3%x6% inch page area, (b) Weekly activities not bothered with until the complete week is booked, are kept separate and distinct, (c) Spaces are allowed for cost, gross, weather, etc., as desired, (d) All dates, days of the week, and holi¬ days are clearly printed. Dated Forms for ONE FULL YEAR start with the first week of each July uled with Adolph Zukor and Barney Balaban, chairman of the board and president, respectively, of Paramount Pictures, and George Weltner, president. Paramount International. Milton Weill, president, Federation of Jewish Philanthropies of New York, an¬ nounced the election of Si H. Fabian as chairman of the Business Men’s Coun¬ cil. Fabian has been active in the Fed¬ eration for almost two decades, and is a vice-president. The four story former Elks Club at 140-48 South Oxford Street, Brooklyn, is now being remodeled into an eight studio unit for television and motion picture use. Samuel Malkind, New York theatre architect, is completing the plans for the first two studios, which will be available in August. Among the immed¬ iate users of the space are Jam Handy, Wilding Company, Pathescope Company of America, and Transfilm Producers. All equipment is being installed by Joseph Hornstein, with George Hornstein in charge. The studio is named the Brooklyn Tele-Film Studios. A. B. Schneider, former Warner executive of a decade ago, is president, and W. E. MacKee, president, MacKee Theatre Service, has been elected a director. In¬ terim offices are at 7 East 42nd Street. The entire building is planned for com¬ pletion before the end of the year, with more than $300,000 being expended. Total land and renovation costs will ex¬ ceed $500,000, Schneider said. Milton Harris, formerly director of publicity. Fox, St. Louis, and Loew’s Theatres, Cleveland, and currently an exploiteer for UA, handled the recent engagement of “So Young, So Bad,” which earned for managing director Gene Pleshette and publicity director Henry Spiegel, the national first prize of $500 in cash for the best campaign submitted by exhibitors. The film was the screen attraction at the Brooklyn Paramount during the Christmas and New Year holidays, and it was a re¬ union for Harris in that borough since he formerly publicized theatres in Brook¬ lyn for the old William Fox circuit. Harris resides in Brooklyn, and has known both Pleshette and Spiegel for many years. This lobby display was recently arranged by city manager Ralph Lanterman at Walter Reade’s Community, Morristown, N. J., in advance of MGM’s “Father’s Little Dividend.” Four local firms pre¬ sented the array of baby furniture, pre¬ sented to children born at local hospitals. New Jersey Long Branch City officials lauded Walter Reade as his Paramount celebrated its 30th anni¬ versary with ceremonies. Walter Reade, Jr., representing his father, received the birthday greetings, and promised further progress. Clark Jordan, manager, acted as master of ceremonies, and introduced Mayor J. William Jones, city commis¬ sioners, and other Long Branch officials. Mayor Jones pointed out that in 1921, when the building was built, it was a pioneer. Mayor Jones recalled the days when Sunday movies were banned in Long Branch, but permitted in nearby Asbury Park, N. J. He said that Long Branch residents went to see the Sunday shows, stayed to window shop, and, later in the week, returned to shop in Asbury Park. The Mayor said he finally con¬ vinced local clergymen to permit Sunday shows in Long Branch. The Sunday per¬ formances were preceded with a prayer. Walter Reade, Jr., said that his father was in poor health, and that it was up to him to “pinch hit.” He introduced Ed¬ ward Hughes, oldest member of the Paramount staff. Newark Warner Theatres are running a “Sum¬ mer Showmen Awards” drive. The first five week period will end on June 23. . . . Frank Jacobs, manager. Globe, goes to the Savoy to replace Ben Braudie. Seen at the recent installation of officers dinner of New York City’s Cinema Lodge B’nai B’rith, were, seated, left to right, Alfred Schwalberg, honorary president; Albert A. Senft, retiring president; Lester Gutterman, B’nai B’rith official, who installed the officers, and Henny Youngman among others. Standing, left to right, are Jack H. Levin, past president; Samuel Rinzler, and William Brandt also officers of the group. June 13, 1951