The Exhibitor (1950)

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NT-2 EXHIBITOR Bernard Goodwin, Paramount music company’s executive, and Ed Wolpin, Paramount and Famous Music, returned to New York over the weekend after a two weeks’ stay at the studio. . . . Harry Mears, vice-president, Cinematograph Ex¬ hibitors Association of Great Britain, left last week for San Francisco for a short visit following his recent stay in Holly¬ wood. Paramount last week held a city-wide search for “The Most Beautiful Girl With No Man Of Her Own.” The contest, open to all single girl residents, was judged by a panel of newspaper and radio men with valuable prizes in cash and merchan¬ dise awarded the winner and runner-up at the judging in the lobby of the Para¬ mount on opening day of Paramount’s “No Man Of Her Own.” . . . Paramount producer William Pine arrived last week. . . . Phil Reisman, RKO vice-president in charge of foreign distribution, left for Paris last week to attend the company’s biggest Continental European convention since the war. Sidney Kandel, 43, vice-president, Bonded Film Storage Company, died sud¬ denly last fortnight of a heart attack. . . . Joseph R. Vogel, Loew’s, Inc., vice-presi¬ dent, was named chairman of the Greater New York Fund Drive last fortnight by Robert Dowling. Vogel’s division embraces films, legitimate theatre, sports, etc. The Radio, Brooklyn, is no longer hav¬ ing its booking and buying handled by the Island Theatre Circuit. . . . The Tiffany, Bronx, under the operation of Ramon Atiles, and the Avenue Playhouse are now doing their booking and buying through the Liggett-Florin Booking Service. . . . The Star, Milltown, N. J., is no longer booking through the Liggett-Florin Book¬ ing Service. A “Somebody Cares” fund, designed to promote a program of youth rehabilita¬ tion, will be launched by the National Cartoonist’s Society of America with the proceeds of a premiere of UA’s “Johnny Holiday” at the Mayfair on May 15, it was announced last week by Alex Ray¬ mond, president. . . . Jacques Kopfstein, executive vice-president, Astor Pictures Corporation, left for England last week. . . . Marjorie Rita La Noce, wife of How¬ ard La Noce, stage manager, Capitol, died at Flushing Hospital, Flushing, L. I., last week after a lengthy illness. . . . Richard Conte, U-I star, arrived last week en route to Miami, Fla. Accompanying Conte was Ted Tetzlaff, director. . . . Hiller Innes, assistant to Russell Holman, eastern pro¬ duction head at Paramount, was guest speaker last week at the Abbey Theatre School. . . . Sam Zimbalist, producer for MGM’s “Quo Vadis,” arrived from the coast last week, and sailed with E. J. Mannix for Rome. At New Jersey Allied’s annual conven¬ tion in Atlantic City, N. J., June 15-16, an all-day open session to which all area distribution heads have been invited will be held, it was announced last week. Progress in the “Movies Are Better Than Ever” and other showmanship campaigns will be discussed. Norman W. Elson, president, Embassy Newsreel, Times Square, announced last week that the house will soon change its New York City Regulates Drive-In Construction NEW YORK— The proposal forbid ding the erection of a drive-in within the city limits without its use first having been okehed by the New York City Planning Commission and the Board of Estimate was passed last fort¬ night by the latter body. The meas¬ ure will take effect on May 16. All applications for outdoor theatre con¬ struction submitted to the Commission will be subject to “public notice and hearing.” The construction of a drivein will be approved only if it “will not create serious traffic congestion, will not be detrimental to public health or general welfare, and is consistent with the master plan of the city.” The measure further requires that each ap¬ plication “shall contain a site plan showing the location, all means of en¬ trance and exits, and use of buildings and structures to be placed on the premises, and such other information as may be required by the com¬ mission.” An authorization to build will be granted only if the Board of Estimate backs the Commission in its approval. The Commission’s approval, together with a copy of the application, must be filed with the secretary of the board “within five days after its adoption.” The measure is in the form of an amendment to the zoning resolution of the City of New York. policy to present Academy Award win¬ ning films. The theatre will be renamed the Academy Award Theatre. The Hempstead Turnpike Drive-In, be¬ tween Farmingdale and Levittown, L. I., not too far distant from the Air Force’s Mitchell Field, may soon be the first theatre with an H-bomb shelter. Plans call for a shelter to be constructed with 30-inch concrete walls, reinforced with one per cent steel per foot. “Samson And Delilah” got off to a good start at the Brooklyn Paramount when manager Gene Pleshette and publicity manager Henry Spiegel planted a “fiveday -story-in-pictures” in six local news¬ papers with a combined circulation of 130,000. The main branch and the 49 neighborhood branches of the Brooklyn public library system each displayed for 10 days in advance the full set of famous artists’ reproductions properly captioned, in addition to a half-dozen stills showing highlights. The main branch of the library played the provided Decca album of the musical score in its main entrance hall, and put another set on file in its music room. Seven high schools and Brooklyn College cooperated by permitting a rep¬ resentative of the theatre to present the available exploitation film strips, slides, and explanatory talks on the film to the students at special assemblies. To top off the three-week campaign, giant cutouts were placed atop the marquee, and the entire theatre front was given a “special” look with colorful bunting, flags, and 130foot pennant streamers. George Skouras, Skouras Theatre, and B. S. Moss, B. S. Moss Corporation, last week were named co-chairmen, amuse¬ ment division, 51st anniversary celebra¬ tion, National Jewish Hospital, Denver. Due to the renewed popularity of the “Charleston,” the Strand announced last week it will award $1,500 in cash prizes to winners of a “Charleston” contest on the stage of the theatre. Competitions are to be held at every show beginning on May 5 and continuing through May 18. New Jersey Bernardsville W. French Githens, chairman, execu¬ tive committee, Cinerama Corporation, has won the Republican nomination for mayor. Fort Lee The B. S. Moss theatrical interests leased the 1,750-seat motion picture and televi¬ sion theatre which will be erected as part of a large shopping center on the site of the Church of the Madonna, Lemoine Avenue. Debtone Realty Company is owner of the property. The new theatre will form the nucleus of the project, the cost of which will exceed $1,000,000. Freehold It was like going to school, only much more fun, for the local children on a re¬ cent Saturday morning. Managers Tony E. Hunting and Irwin Kay, Reade’s Strand, made arrangements for the local school bus service to cover the regular routes to pick up the youngsters. Instead of un¬ loading at the schools, the buses took the children directly to the Strand to see RKO-Disney’s “Cinderella.” And the buses were waiting outside when the show broke to take the kiddies home again. Newark Jules Stark, manager, Royal, Bloom¬ field, N. J., was transferred to the local Regent and A. Garafalo, now at the Regent, replaces him at the Royal. . . . The Capitol, Belleville, N. J.; Royal, Bloomfield, N. J., and Regent and Rivoli, Paterson, N. J., conducted successful “Battle Of The Cowboys” shows featuring Gene Autry and Roy Rogers. . . . During the showing of “Samson And Delilah,” Stanley, Jersey City, N. J., a chariot with “Samson” in it was driving around town. Lester Jacobi, manager, Strand, Bay¬ onne N. J., has a giveaway on three Fri¬ day nights, in cooperation with a beauty parlor, permanents and beauty treatments. . . . The Montauk, Capitol, N. J., and Central, Passaic, N. J., made a tieup with the merchants of Passaic to give away a car and piano. Frank Costa, manager, Warner, Ridge¬ wood, N. J., made arrangements for a “Before The Camera” matinee. A local merchant is furnishing prizes, and another merchant will act as photographer. Mem¬ bers of the audience will be asked to participate by coming onto the stage, and taking part in various stunts. These acts will be photographed on a 16mm. film that requires a special projector. The film will be edited, and cut in the theatre, and be shown in the Ridgewood house two weeks after the matinee. May 10, 1950