The Exhibitor (1950)

EXHIBITOR NT-3 were getting their brief cases ready for the sales meeting in Atlantic City. . . . Anne Snyder was looking like a Conover model in that new “blue” job. . . . Ruth Binder was very happy over her new car that hubby bought. Jules Lapidus, Warners’ eastern and Canadian division sales manager, was in. Delaware Wilmington Louis Longo, projectionist, S-W Warner, was on the sick list. . . . Samuel Arm¬ strong, formerly of the DuPont Building guard force, joined the S-W Warner. James H. Olwell, former advertising manager, Rialto, joined the advertising department of the News-Journal news¬ papers. . . . The Elkton, Md., Drive-In was using window cards, radio time on WDEL, and advertising space in Wilmington’s daily and Sunday papers to announce its opening. . . . Lewis S. Black, manager, S-W Warner, tied up with a juvenile fur¬ niture and toy store for a “Porky Pig’s Birthday Party” at the Warner, for which the store gave a free ticket with every purchase of $2.50 or more. We greatly enjoyed the vaudeville show put on at the Playhouse under auspices of Stagehands Local 284. Salvos of applause greeted every act on the bill. George Kelly’s orchestra did a fine job on the pit chore. Ben Shindler announced that he is again doing his own buying and booking for the Ace. Russ Gackenbach, manager, S-W Grand, was on the sick list. . . . Balcony seats at the Grand are being taken out and new seats installed. . . . Sylvan Shaivitz, man¬ ager, Crest, Woodcrest, Del., was recu¬ perating from a pneumonia siege at the Delaware Hospital. . . . Genevieve Rudd, National, visited New York. . . . The mother of Frank Green, National, died. — Henry L. Sholly Maryland Baltimore American Decorating Company, Phila¬ delphia, has just finished redecorating the Broadway and Harlem. “The Bicycle Thief” was passed for showing in Maryland by the State Board of Censors, Sydney R. Traub, chairman, with a statement reading: “The board finds that the deletions and alterations made in scenic matter, Italian dialogue, and English subtitles are sufficient to warrant its seal of approval.” A program of reciprocal radio advertis¬ ing has been worked out by seven firstruns including the Hippodrome and Town, I. M. Rappaport; Mayfair, Hick’s Circuit; Keith’s, J. L. Schanberger; Stanley, Rod¬ ney Collier, and New, Morris A. Mechanic. Each house has a 15-minute program on a different radio station. A plug for the pic¬ ture playing is given. To promote interest in “Champagne For Caesar,” Joseph G. Samartano worked out a contest with The Baltimore News-Post. People wrote in if Ronald Colman and Celeste Holm were included in their list of favorite players, giving reasons why. . . . Miss Catherine Calvert, secretary to Harry Kahn, Rivoli, returned to work after having recovered from an operation at Mercy Hospital. Miss Jane Myers, on the staff at the general offices, Rome Circuit, was married to Ernest Teufel, and they went on a honeymoon trip in Pennsylvania. — Jacques Shellman Elkton The Elkton Drive-In opened with Fred Perry managing, located on U. S. Highway 40. Included are a large free playground, free television, and a large snack bar. Free bottle warming service will be available. Admission is 50 cents a person with chil¬ dren free. Hughesville John D. Bailey, owner-operator, Hughes¬ ville, recently continued with his annual giveaway of packages of seeds. . . . The Hughesville installed a new marquee. Waldorf Bill Bakersmith, projectionist, Waldorf, had his car stolen, but got it back after two weeks. New Jersey Laurel Springs The Laurel has been leased to Joseph Lange. He took over as of April 30. The buying and booking is still being done by Samuel Frank. Mays Landing The Ritz has been leased to Frank Gallus and Henry Ford, partners, who will reopen the theatre on May 14. The buying and booking is still being done by Samuel Frank. Trenton The determined stand taken by Presi¬ dent Wilbur Snaper, South Jersey chair¬ man John Clark Hildinger, and North Jersey chairman George Gold, in direct¬ ing the New Jersey Allied campaign for elimination of the 20 per cent admissions tax, finds the repeal plan approved by 24 of the 28 Republican and Democratic candidates in the 14 districts of New Jersey. Paul Manning's Once-A-Month Studio Survey Section Brings New Slant On What Is Going On In Hollywood. CHARLES SWEETS CO., INC., 429 S. 61*1 St., Philo., Pa.— C. AMSTERDAM, Treat. REFRIGERATION MR CONDITIONING UNITS 5 TONS to 40 TONS With and Without Evaporative Condenser* ★ EASY TO INSTALL ★ ECONOMICAL TO OPERATE IT'S HOT AT HOME LOOKING AT TELEVISION OR LISTENING TO RADIO . . . PICTURES ARE BETTER THIS YEAR-So make your theatre comfortoble and offset the TV Boog-a-Boo. ELMER ORIENTS SONS, Inc. 12 H St. N.E., Washington, D. C. PROGRESSIVE ELECTRIC CONSTRUCTION CO., Inc. 240 N. 13th STREET • PHILADELPHIA 7, PA. THEATRE INSTALLATIONS and MAINTENANCE PHILADELPHIA DECORATING CO. Interior Decorating and 'Painting DRAPERIES, MURALS, 218 N. 13th STREET WALL COVERING, PHILADELPHIA 7, PA. STAGE SETTINGS For the FINEST in Theatre CHAIRS— Buy IRWIN! JOHN P. MORGAN CO., INC. 317 N. 13th St., Phila. LO 4-0226 May 10, 1950