The Exhibitor (1950)

NT-4 Pennsylvania Harrisburg Gerry Wollaston, manager, State, and Ed Goth, Fabian Circuit ad chief, put over a good promotion of “Cheaper By The Dozen.” In a tieup with the Sno-White Diaper Service, 5,000 heralds were dis¬ tributed, trucks carried one-sheets, and a lobby display was set up, plus co-op. newspaper ads. Aunt Nellie’s Stores co¬ sponsored a full page newspaper ad, and put out 10,000 fliers. Stores had special window and store displays as did the Penn Book Shop. Menus were imprinted, and the film was plugged by disc jockeys on WCMB and WHGB. . . . Well drilling operations continue at the Paxtang for a new water-cooling system. . . . Ira L. Schiffman was host to members of the Hamilton School safety patrol. To earn the free show, the boys must be on the job each day, and have good marks in school. Harrisburg sent quite a delegation to the formal opening of Harry Chertcoff’s new King, Lancaster, Pa., including: Mr. and Mrs. Walter Yost, Mr. and Mrs. Mark Rubinsky and the former’s sisters, Misses Ida and Doris Rubinsky, Mr. and Mrs. Lynn Creason and Bob Hanley. The Senate has installed new Simplex X-L Projectors. No special announcement was made of the installation until after patrons were canvassed, and freely com¬ mented on the improvement of the picture. Then it was well advertised by Glenn Lazar, manager. . . . Harry C. Bondurant, manager, Caledonia Amusement Corpora¬ tion, was fined $150 and costs for showing INTERNATIONAL A THEATRE CHAIR OF QUALITY AND SUPERLATIVE VALUE Recent Installations Include ★ HOLLYWOOD THEATRE Middleburg, Virginia ★ CAMP HOLABIRD Baltimore, Maryland ★ GLYMOUNT THEATRE Indianhead, Maryland ★ NAVY AUDITORIUM Indianhead, Maryland ★ INTERIOR DEPARTMENT Washington, D. C. ★ VETERANS ADMINISTRATION Washington, D. C. ★ STAR THEATRE Richlands, Va. ★ BURLEIGH MEARS' New Theatre— Belle Haven, Va. ★ LYRIC THEATRE Occoquan, Va. Our Current Low Prices Make Reseating a Genuine Pleasure COME IN— INSPECT OUR SAMPLES ELMER ORIENTS SONS, Inc. 12 H St. N.E., Washington, D. C. EXHIBITOR Sunday movies at the Caledonia Park-In on April 2, 9, and 16. . . . Nick Todorov, circuit manager, Rubinsky Theatres, passed another milestone in life. . . . Junior Achenbach, manager, Mt. Wolf, Mt. Wolf, Pa., had a tie-in with Allis-Chalmers Manufacturing Company during showing of “The Green Promise.” The company gave 100 movie tickets to members of the Future Farmers of America. The same theatre had a tie-in with a town bank to ballyhoo “Mr. Soft Touch.” . . . All Rubin¬ sky theatres are prominently displaying the slogan, “Movies Are Better Than Ever.” Newmanstown The Joy, closed for some time for reno¬ vations, reopened for business. American Decorating Company, Philadelphia, did the redecorating. Norristown Planners of a new shopping district in the North End of Norristown submitted a new proposition to Norristown Borough Council as a concession to objectors. Among the latter were the managements of theatres, who claimed that a proposed new theatre, in the planners’ layout, was not needed. Harry Butera, Inc., the cor¬ poration planning the new store and busi¬ ness development, eliminated the theatre proposal from its plan. Reading Paul E. Glase, manager, Embassy, won third prize on the Sunday night WJZ broadcast in which a broadcaster described old English theatre programs and play¬ bills. Only three prizes were offered. Programs from Glase’s fine library at his home were submitted in the contest. “Cheaper By The Dozen,” Embassy, got a good plug from Larry McDermott, the Reading Eagle columnist. He was reared in a family with 12 children, and his column, with frequent references to the picture and the Embassy, told of many amusing happenings in his childhood. A couple of youngsters in the Plaza, in the Masonic Temple building, shouted “fire” during a show. There was a small rush for the exits, but no one was hurt, except a five-year-old girl, whose arm was slightly lacerated. One woman fainted, but there were only about 50 people in the house. Police were unable to locate the offenders. . . . Loew’s, Larry Levy manager, is nearly refurbished, after al¬ most five months of renovating and im¬ proving at a cost of more than $100,000. Tremont H. A. Snyder’s Tremont, which closed last month, will remain shuttered indefi¬ nitely, it was learned last week. Virginir Alexandria The following officers were elected by Local 619: William Byers, president; Allen Wiltshire, vice-president; Wayne Pollard, business agent; Sol Korson, corresponding and recording secretary; Russell Penning¬ ton, treasurer; Frank Pratt, financial sec¬ retary, and Ralph Rodda, guardian. TRADE SCREENINGS Philadelphia MGM (1233 Summer)— May 10, 11, “The Skipper Surprised His Wife” (Robert Walker, Joan Leslie, Edward Arnold) ; 11, 11, “Stars In My Crown” (Joel McCrea, Dean Stockwell, James Craig) ; 12, 11, “Devil’s Doorway” (Robert Taylor, Louis Calhern, Marshall Thompson) ; 16, 11, “Mystery Street” (Ricardo Montalban, Sally Forest, Bruce Bennett); 23, 11, “Annie Get Your Gun” (Betty Hutton, Edward Arnold, Keenan Wynn) (Tech¬ nicolor) ; 24, 11, “The Happy Years” (Dean Stockwell, Scotty Beckett, Darryl Hick¬ man) (Technicolor). Warners (230 N. 13th)— May 15, 2.30, “Return Of The Frontiersman” (Gordon MacRae, Rory Calhoun, Julie Bishop) (Technicolor) ; 22, 2.30, “Bright Leaf” (Gary Cooper, Lauren Bacall, Jack Carson) . Richmond Ben Somma appointed Curtis Pleasant as his assistant at the Henrico, Highland Springs. John Kersey is an addition to his staff. Somma also reports that several film salesmen have been to see him recently, among them Mike Siegel, UA; Barney Frank, U-I; Jack Bryan, Paramount, and Jerry Murphy, 20th-Fox. . . . Charlie Denmead, West Point exhibitor, is back in Medical College Hospital. . . . William Bryan Fox, who recently resigned as business agent, projectionists local, is now on vacation from the East End booth, spending most of his time in the country resting. John Clement is substituting. . . . Pete Lichtman and his wife are spending May at Miami Beach, Fla., on his annual vacation. . . . Gilbert Martin, Patrick Henry projectionist, vacationed, John Clements filling in. . . . John Aders has been appointed business agent for the pro¬ jectionists, succeeding William Fox. . . . Tom Rayfield, Capitol manager, reports that Thomas Jeter has been sick, and the sister of Mrs. Eva Garrett underwent an appendectomy. Rayfield also reports that Jack Bryan, Paramount; and Norman Jackter, Columbia, were in. . . . Jimmy Ritchie, manager, East End and Patrick Henry, visited his home office in Fred¬ ericksburg. . . . Otis Bugg, National pro¬ jectionist on leave of absence, post carded from Brazil. . . . Lou Golding, Fabian dis¬ trict manager, was a visitor. . . . Herman and Howard Rubin were in from Peters¬ burg. . . . Visitors to the home office of Neighborhood Theatre, Inc., included Ben Caplon, Columbia, and Joe Brecheen, RKO. . . . Roy Herkimer, Grand, was sick. . . . Stewart Tucker, State manager, and wife returned from a Florida vacation. W. F. Crockett, president, Virginia Mo¬ tion Picture Theatre Association, an¬ nounced that the Murray-Duffus Adver¬ tising Agency has been retained to work on public relations and promotion for the theatres of Virginia. Partners in the agency are Jack W. Murray and Carlton Duffus. Variety Club Tent 13, Philadelphia Plans are being made for a May dance to be held at the clubrooms as well as for the barn dance to be held at the camp. . . . “The Big Lift” was screened through the courtesy of 20th Century-Fox. May 10, 1950