The Exhibitor (1950)

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HE men who buy film know the score. That is apparent in the 1949 LAUREL AWARDS poll conducted by EXHIBITOR. The results speak for themselves. For the second year, the buyers have spoken, and new favorites have been selected in many divisions. The 1948 male and female leaders, Bing Crosby and Ingrid Bergman, have been supĀ¬ planted by Gary Cooper and June Allyson. Cecil B. DeAAille, tops last year in the individual producers and directors divisions, is again the leader in 1949 in the producers-directors category, a new part of the ballot. Michael Curtiz is named No. 1 director while Darryl F. Zanuck heads the producers parade. Roy Rogers retains his western crown, and the topliner new personalities are Paul Douglas and Joan Evans, succeeding Montgomery Clift and Doris Day. A new division, character actors and actresses, saw a triumph for the Barrymores, Lionel and Ethel, while the best performances of the year, also a new part of the voting, were contributed by James Stewart and Miss Allyson, both in "The Stratton Story," picked as the No. 1 boxoffice show of 1949. Musical department honors belong to composer Adolph Deutsch and director Ray Heindorf, the latter a repeater. In shorts, there were also repeaters. "The Three Stooges," "Name Band Musicals," "Specials In Technicolor," "Tom and Jerry" and other cartoons, "Pete Smith Specialties," "Grantland Rice Sportlights," and "Fitzpatrick Traveltalks" came through as in 1948, while newcomers are U-I's "Musical Western" series, Republic's serials, and Paramount's "Screen Songs." For the second year, MGM won out in two questions asked of exhibitors: Which product has proved most profitable to you and which company's terms do you believe to be the fairest? Returns of ballots were greater this year, and the interest was higher. Most important, the balloting disclosed a direct relationship between boxoffice draw and the winners. But nothing tells ihe story as well as the results. Read on. THE EDITORS STUDIO SURVEY appears every fourth Wednesday as a regular special feature department of EXHIBITOR, and is devoted exclusively to the arts, people, creative ability, and physical properties which make up the production side of the motion picture industry. Edited from the west coast, all information relating to its editorial contents should be directed to Paul Manning, 923 Alandele Avenue, Los Angeles 36, California. For all other information, address EXHIBITOR, published weekly by Jay Emanuel Publications, Inc. Publishing offices: 1225 Vine Street, Philadelphia 7, Pennsylvania. New York office: 1600 Broadway, New York 19, New York. Representatives may be found in every United States film center. Volume 3, Number 7. June 14, 1950