The Exhibitor (1950)

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NT-2 EXHIBITOR Theatres, Union Springs, Ala., were booking. . . . Mrs. Betty Hilliman, sec¬ retary, Astor, and husband were back after a vacation in Florida. . . . Mrs. Charlie Durmeyer, wife of the president, Southern Automatic Candy Company, was seen on the Row. E. P. Clay, Woodbury, Woodbury, Ga. ; Mrs. V. M. Edwards, Dixie Wrens, Ga. ; Nat Williams, Interstate, Thomasville, Ga.; W. M. Snelson, Co-At-Co Theatres, Toccoa, Ga.; Jay Solomon, American, Chattanooga, Tenn. ; Mose Lebowitz, Grand Amusement Company, Chatta¬ nooga, Tenn.; Hap Barnes, Knoxville Drive-In, Knoxville, Tenn.; H. Greene and Colonel T. E. Orr, Albertsville, Ala.; John Gaither, Heflin, Heflin, Ala.; Ernest Ingram, Ashland and Lineville, Ala.; John Moffitt, State, Montgomery, Ala., and Dave Regan, Roxy, Selma, Ala., were in. . . . Bernstein Enter¬ prises, Miami, Fla., opened the new Le-Jeune Park Auto Theatre. Stan Neivert is manager while Joseph Barry will manage the Little River. Benedict Bogeaus’ “Johnny One-Eye” will have its world premiere here this week. The world premiere will be a “gala opening,” with stars flying in from Hollywood for a week of personal ap¬ pearances, the city turning over its main avenues for parades and demonstrations, newspapers and radio stations pi'oviding all out co-operation, and with city and state officials in full dress attendance. The premiere will take place at Loew’s Grand. Atlanta was chosen seat of the premiere in honor of six-year old Gayle Reed, who makes her debut in “Johnny One-Eye.” Daughter of a professional golfing champion, she makes her home with her pai’ents in Atlanta, and will be guest of honor of the premiere fes¬ tivities. Bob Ware and Mr. and Mrs. Billie Park, Trenton, Ky., were visiting with Oscar Howell, Capitol Theatre Supply. The Parks will soon open a drive-in in Kentucky. C. E. Shinger, appointed manager Gulf-To-Bay Drive-In, Clearwater, Fla., was a former theatre owner in Georgia. . . . Bailey’s 81 is the first in the city to install the Starke Cycloramic screen. Dalton, Ga., will be the scene of a southern premiere of “Star in My Crown” at the Wink, according to Nor¬ ris McCollum, manager. Harry Wynn, MGM representative, said Dalton was selected as the site of the premiere be¬ cause MGM considered it a typical southern town. Jack Barrett, Monogram Florida sales representative, returned to Lakeland, Fla., after a visit. ... Mr. and Mrs. Shinger, Buena Vista, Buena Vista, Ga.; R. H. Dunn, Camilla, Camilla, Ga. ; J. S. Tankersley, Fort, Chatsworth, Ga. ; Clyde Sampler, Duncan Theatres, Carrollton, Ga.; E. J. Hunter, State, Colquitt, Ga. ; R. H. Brannon, Holly, Dahlonega, Ga.; Ellison Dunn, Donaldsonville, Donaldsonville, Ga.; P. J. Gaston, Griffin, Ga.; Joe Maddox, Hampton, Hampton, Ga.; Nat Hancock, Joy and Jefferson, Jefferson, Joy Circuit Starts Anniversary Drive New Orleans — Four hundred Joy Theatre employees rolled up their sleeves on June 3 to prove to their boss that each and every one possesses the oldfashioned showmanship, and are pre¬ pared to get down to work for 14 weeks to help the Joy Theatre circuit and Joy N. Houck, its president, celebrate 25 years in the exhibition field in Louisiana, Mississippi, Texas, and Arkansas, par¬ taking in the Silver Anniversary Drive, a competitive, effoi-tless drive, the pre¬ war kind, a fight to get more patrons, and hold them, by “Saying It with Pic¬ tures” and that “Movies That are Getting Better Than Ever.” The weekly winner or winners will be compensated with an extra week’s salary for the manager and his entire staff and on Sept. 9, the end of the drive, grand prizes will be awarded to the manager in first place, a trip to Hollywood, all expenses paid for himself and wife, or hers and husband, where they will be lavishly entertained in true Hollywood style, plus a cash prize of $500. Second place winner will get a trip to Hollywood plus $250 and third place winner a $250 cash prize. Concession girls will also share in prizes. Every week, one or more having the highest percentage, according to the quota, will receive an extra week’s salary even though the theatre may not win at the end of the 14 week period, they will receive the grand prize award, a trip to Hollywood, plus $250 in cash. Second place winner gets $250 and third place $100. The contest is based on weekly boxoffice receipts. Each theatre has been assigned a quota determined by a committee headed by Joy Houck and the heads of the vari¬ ous departments consisting of Willis Houck, Freddie Houck, Elton Houck, Corbin Houck, W. A. Hodges, Jack Pope, J. T. Harris, and L. D. Powers. The bookers will also share in prizes, a weekly prize of $50 to the one who does his best to assist his group of theatres in build¬ ing up grosses. The grand prize award will be a trip to Hollywood plus $250. Ga. ; Herman Abrams, Lumpkin, Ga., and Mrs. V. M. Edwards, Neil, Lithonia, Ga., were in. Notes from Kay Ike Katz, checked in after a visit to New Orleans. . . . David Katz was enjoying the Florida sunshine. . . . Harry Katz paid a visit to the Charlotte branch. . . . W. H. Rudisill, branch manager, returned after a visit to Jacksonville, Fla. . . . John Jarvis was in South Georgia. . . . Dick Regan, office manager, was back after a vaca¬ tion. . . . Miss Betty Sims, secretary, who visited her mother in California, returned. Carlton Bowden, manager, Palace, Lakeland, Fla., a unit of Florida State Theatres, was the winner in a contest sponsored by the company, winning a trip to Havana. . . . J. D. Moore started work on his new drive-in at Brevard, N. C., with opening date set for August. . . . President John W. Mangham, Realart Plenty Of Film Stars On Hand In New Orleans NEW ORLEANS— Film stars descended upon this city last fortnight. When Lois Butler arrived at the air¬ port, she was met by former Gover¬ nor James A. Noe, owner, WNOE; James E. Gordon, manager, WNOE; E. A. McKenna, manager, Joy, and George Pabst, manager, Eagle Lion. She came here for personal appear¬ ances at the Joy, which had the southern premiere of “Boy From Indiana,” tied in with the celebra¬ tion of WNOE going to 50,000 watts by day and 5000 watts by night from its current 2500. She was proclaimed Miss WNOE and rode in a featured spot in the noon-day parade. Later, she was feted by theatre, radio, and motion picture exchange executives at one of the largest dinners ever held in the Vieux Carre banquet rooms, showman’s rendezvous. Gloria Swanson arrived to be present at the special preview of “Sunset Boulevard.” She helped in¬ augurate the savings bond drive, and, with her daughter, Michelle Farmer, who surprised her by dash¬ ing in, was a guest of Fashion Group, Inc., at a dinner at Antoine’s. “Sunset Boulevard” was previewed at the Circle. Donald Crisp, James Brown, and the missus paid a rush afternoon visit, long enough to be photo¬ graphed, sign autographs, find a cool refreshing drink, and catch the change of train to Raleigh, N. C., for the premiere of “Bright Leaf.” They were met by film representa¬ tives, press, and radio, and were the reasons for plenty of space in local dailies. In addition, some of the exchanges will add a prize for the manager who has shown the greatest gross on particular pictures. The prizes will be awarded after the completion of the contest by some civic organization. The manage¬ ment announced that it will expend a considerable amount of money in adver¬ tising the drive, to assure each theatre an equal chance to win in the contest. and Screen Guild, checked in after visit¬ ing in Tennessee. . . . Miss Florence Chamblee, formerly in the accounting department at Film Classics, is now with U-I. Frank Harris was visiting. . . . Char¬ lie “Jackpot” Clark checked in after a business trip to Alabama. . . . Lonnie Lowe was in. . . . Edd Duncan said that work on his new drive-in at Carrollton, Ga., has started, with opening date set for August. . . . Mrs. Leola Delong, Monogram, was confined to the hospital. . . . Mrs. Betty Holliman, secretary, Astor, and husband were enjoying Day¬ tona Beach, Fla. . . . Nat Williams, president, Interstate Enterprises, Thom¬ asville, Ga., was in booking. . . . Roy Avey, Community, Alpha Fowler, Jr., Douglasville, Ga., and Atlanta; J. H. Thompson, Martin and Thompson Thea¬ tres, and Carl Banford, Paramount United Theatres, Asheville, N. C., were in visiting. . . . Ferdinand Midelberg, June lit, 1950