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Vol. 44, No. 8
JUNE 28, 1950
WINNING SPECIAL RECOGNITION WERE THESE MEMBERS OF PARAMOUNT'S 100 PER CENT CLUB AT THE COMPANY'S LOS ANGELES SALES MEETING.
Paramount Blueprints The Future
Meeting In Los Angeles Convention, The Sales Group Hears Executives
A. W. Schwalberg, center, greeted Y. Frank Free¬ man, left, and Paramount International Films President George Weltner as the Paramount sales convention started at the Ambassador Hotel.
PARAMOUNT’S salesmen rolled up their sleeves, and turned out an imposing “Blueprint For The Future” at the company’s first national sales con¬ vention at Los Angeles’ Ambassador Hotel last fortnight.
More than 30 leading exhibitors and 300 members of the Paramount distribution force joined the company’s executives in hammering home the importance of sell¬ ing product through a revival of hard¬ hitting showmanship.
The backbone of the program is 45 films, aimed directly at the world market. Pro¬ duction chief Henry Ginsberg disclosed a potent lineup of 11 completed pictures slated for release this year, five com¬ pleted and earmarked for release early next year, three shooting, a schedule of 23 new productions scheduled for filming, and three reissues. In presenting the film¬ ing program, Ginsberg stressed the fact that the “studio has been acutely con¬ scious of the two fundamental needs in
the present market, namely, providing the showmanship type of picture that will attract today’s exacting public, and pro¬ ducing it at negative costs in keeping with today’s potential grosses.”
A. W. Schwalberg, president, Para¬ mount Film Distributing Corporation, turther outlined the release slate.
Paramount President Barney Balaban, in pointing up the need for strict econ¬ omy in all phases of production and ex¬ hibition, declared, “The standards of the past belong to another world, and the only thinking and planning that will pro¬ duce results under present conditions are those based on the realities of the future.”
Paramount vice-president Paul A. Raibourn unfolded some spectacular plans for the company’s television activities, in¬ cluding color television in theatres within a year, special FCC allocation of fre¬ quencies for ti'ansmission spot news and sports events to a network of 10,000 movie houses, and tri-dimensional pictures.
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