The Exhibitor (1950)

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The Armat Vitascope which projected the first theater movie, April 23, 1896. With this, the “unseen showman” got his epoch-making start . . . THE projectionist has come a long, long way . . . since the 1890’s when he put on his show with equipment such as this. And today, as then, much of a motion picture’s success depends upon the unseen showman in his booth. To his sure sense of splitsecond timing ... to his alert control of sound ... to his deft handling of elaborate equipment . . . the film illusion owes much of its dramatic, realistic presen¬ tation on the screen. Helping the projectionist to keep the mechanics of the me¬ dium from intruding is the top quality of Eastman motion pic¬ ture films (both sight and sound) . . . members of a famous family started more than fifty years ago. EASTMAN KODAK COMPANY ROCHESTER 4, N. Y. J. E. BRULATOUR, INC., DISTRIBUTORS FORT LEE • CHICAGO • HOLLYWOOD