The Exhibitor (1950)

New Products (Continued from page PT-9) ounce is required for controlling flying insects within 1,000 cubic feet of space, while only two ounces are needed for con¬ trolling crawling insects. A full line of larger compressor units is available for large-area insect-killing and control, ac¬ cording to the manufacturer. Fogging Generator A new generator for drive-in fogging, which goes under the name of “DynaFog,” has recently been placed on the market by Spray, Inc. Said to be particularly suitable for mosquito and fly control work in and around drive-in theatres, the generator reportedly can be attached to a truck or small trailer in a matter of minutes and removed in a like period of time. Since it is claimed that the unit only weighs approximately 100 pounds, it does not tie up equipment unnecessarily. According to the manufacturer, the generator may be used to fog the drive-in itself, as well as perimeter areas where there may be swamps, forests, shrubbery, or other natural breeding places for mosquitoes. In asserting that periodic fog¬ ging two or three times a season may not prove effective, the company recommends that the unit be owned outright by the drive-in and used daily or weekly as in¬ sect problems require. It is claimed that fogging solutions can be obtained which will have residual effect on areas fogged, thus reducing mosquito and fly problems, and will mini¬ mize greatly the amount of insect infesta¬ tion when areas or drive-ins are fogged an hour or two prior to opening. F or Real Coverage Of Happenings In Your Area, Read This Publication. June 28, 1950 Merry-Go-Round A unique multi-colored merry-goround, which should prove an enviable asset to a drive-in playground, has re¬ cently been placed on the market by the Ahrens Manufacturing Company, Inc. Said to be so ruggedly built that there is no maintenance cost for at least a fiveyear period, with the possible exception of a little paint, the device has already proved a great favorite in every recreation place where it has been installed. Powered by the riders leaning in and out alternately as it goes around, the merry-go-round is of semi-perpetual motion construction with centrifugal force acting as the propelling agent. It is not only inexpensive, easy to install and oper¬ ate, but safe and durable as well, accord¬ ing to the manufacturer. Poblocki Develops "Black Light" Poster Cases Milwaukee — According to a recent an¬ nouncement, Poblocki and Sons Company has developed the use of “Black Light” in illuminated poster cases. Although this type of light has been used within the¬ atres for some years, its effectiveness on exteriors was not proven until recently. The posters are said to be painted with fluorescent paint, activated by the “Black Light.” According to the company, “black light” tubes are interchangeable with the regular fluorescent tubes, and no special equipment is required to make the change¬ over. A blue filter, however, is recom¬ mended for best results. Theatre Needed In Wash. Town Coulee Dam, Wash.— According to a recent announcement by the Bureau of Reclamation, bids are invited for ground leases on three parcels of land in the business district here. Lessees will be required to put up buildings of accept¬ able types to accommodate such busi¬ nesses as are needed to meet the living requirements of local residents. Since a motion picture theatre is speci¬ fied as being one type of business enter¬ prise needed in this community, a rather unusual opportunity to become a theatre owner is thus afforded. Bids will be accepted until the end of July, and more information may be obtained by writing directly to the Bureau of Reclamation. Kodak Develops Coating Process Rochester, N. Y. — According to a recent announcement, the Eastman Kodak Com¬ pany has developed a better method of transmitting heat in high-intensity motion picture projectors. The process is said to be one for coating an arc mirror with multiple-layer interference films instead of silver. PHYSICAL THEATRE DEPARTMENT of EXHIBITOR SCREEN BRIGHTNESS IS BRIGHTEST AND MORE ECONOMICAL > • • tdc ex&t&it&ib cudo fade tdc time to out SAYS: Burton J. Coughlin — fine Arts Theatre, Maynard, Mass, to Ed. Comi — Mass. Theatre Equip Co , Lorraine Carbon Distributor . . "I am getting a blue-white light that makes other carbon light look yellow, and it more than brings out Technicolor. My picture is more brilliant and seems sharper. Beside all this, what you say is true about using less amperage, and there definitely is less carbon consumption." SAYS: W. J. Carnahi s, Bakersfield, Cal., Owner Virginia Theatre to Paul R. Stewart, Secretary, Local 656. I.A.T.S.E., El Centro, Cal. . . . "The first effect we noted was a drop in amperage indicating the need for adjustments in amperage set tings on rectifiers and M.G. Set and also on feed adjustment. We experimented with different amounts of current and find that they will give us an equal amount of light at approximately 10 amperes below what we had been drawing and at this setting will burn much slower." WE HAVE MANY SUCH UNSOLICITED LETTERS ON FILE FROM NORTH TO SOUTH AND EAST TO FAR WEST . . AND OPEN TO INSPECTION. Lorraine Carbons register higher lumen readings than the lamp manufacturers believed their equipment capable of More actual economy in carbon consumption than pro jectionists ever experienced. There is a Lorraine Carbon trim for any lamp in any size theatre or drive in. Xr+on/uutte CARBONS, INC NEW YORK: 234 WEST 44th ST BOONTON, NEW JERSEY PT-15