The Exhibitor (1950)

"Storm Sentinel" Screen Tower Achieves Notable D.l. Success Elizabeth, N. J. — Nearly two years ago the Elizabeth Iron Works, Inc., appointed Emil Schaeffer as Chief Engineer of its Tower Division. His initial assignment was to create a rigid, all-steel screen tower which would withstand a wind test of 30 pounds per square foot, be erected is not more than three days, be stream¬ lined, eye-appealing, adaptable to various theatre designs, and, most important, be able to sell for no more than the ordinary “telephone pole” construction screen towers. The successful result of Schaeffer’s efforts was the recently announced “Storm Sentinel” All-Steel Screen Tower. Al¬ though priced at what is claimed to be a remarkably low figure, the product is said to incorporate many of the features found in screen towers costing more than twice as much. According to the company, the “Storm Sentinel” has been soundly engineered to fit the limited budgets of drive-in opera¬ tions in smaller communities. The tower is reportedly to have been approved by State Building Codes and to fill thoroughly all of the requirements outlined above. According to Ed Lewin, sales manager of the company, the “Storm Sentinel” has met with enthusiastic acclaim from out¬ door theatre operators throughout the country. Twin Drive-In Being Built On Site Occupied By III. Skyhi Chicago — According to a recent an¬ nouncement by Louis F. Jelinek, owner of the Skyhi Drive-In near Elmhurst, Ill., plans are being made for a new 2,000car twin drive-in at a cost of nearly half a million dollars on the present Skyhi site. Jelinek is said to have recently acquired control of 33 acres of land on which the present Skyhi is located. It is claimed that this additional property will permit exit of cars on three major highways: Roose¬ velt Road, Butterfield Road, and Route 83. The new construction will not interfere with current theatre operation, since work will be started on the first half, and, when it has been completed, the present site will be remodeled. BEES ARE GOOD PATRONS at the Pratt-Mont Drive-In, Prattville, Ala., where they have hived on one of the Motiograph speaker posts. The unusual photo was taken by Gus Coats, manager. PROVEN TRAFFIC BUILDER u t drive-in theatres AUTHENTIC MINIATURE TRAINS tfat ‘geaUcf free... Write for free literature con¬ taining full information on Miniature Trains and how they can make money for you. Celeste Vaughan, MOTOR-IN THEATRE SALIDA, CALIFORNIA Direction Robert L. Lippert Theatres, Inc. SAYS THIS ABOUT THEIR MINIATURE TRAIN "These kiddies really enjoy riding the Miniature Streamline Train and they are the ones who are largely responsible for bringing in the early theatre crowd. "Very good asset and drawing card for business. Grown-ups as well as children love to ride the Miniature Streamline Train." This is just one of the many unsolicited testimonials from owners of Miniature Trains. Excitingly popular with youngsters and adults . . . easy to operate . . . highly portable . . . low overhead and operating costs . . . Miniature Train will increase your Box-Office! MINIATURE TRAIN CO. RENSSELAER, INDIANA D.Pt.E fDOTIOGR APH AG Ain SHOWS THE WAV TO BETTER PR0JECTI0I) RT LESS COST Pealhf, PictuA&L jj&i fZkf, ubtUae-UrtA, The Motiograph Hi-Power operated at 85 amperes produces 40% more total screen lumens than ordinary reflector type arc lamps operating at 70 amperes and substantially more total screen lumens than the net total screen lumens ob¬ tainable from high intensity condenser type arc lamps oper¬ ating at 170 to 180 amperes with a heat filter. You, too, can have more light on your screen-and at less cost — by using Motiograph Hi-Power lamps. See your Motiograph dealer for a demonstration or write for literature. Other Motiograph products: 1 K.W. and 46-ampere high intensity arc lamps, projectors, sound systems, motor-gen¬ erators, in-car speaker equipment and junction boxes, ramp switching panels for drive-ins, turntables, etc. A 4431 W. LAKE ST. Export Division (Except Canada) Frazar & Hansen Ltd. mOTIOGRRPH HI-P0UJER 75/115 AMPERE HIGH INTENSITY REFLECTOR TYPE ARC LAMP 0 _ CHICAGO 24, ILLINOIS 301 Clay Street • San Francisco 11, Calif. NOW SPECIALIZING ' IN REFRESHMENT SERVICE FOR * N THEATRES/ SPORTSERVICE Corp. SPORTSERVICE BLDG.* BUFFALO. N.Y.* Wfl. 2506 June 28, 1950 PHYSICAL THEATRE DEPARTMENT of EXHIBITOR PT-21