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EXHIBITOR
As the drive opened in Philadelphia, Secretary of the Treasury Snyder, second from right, confers with Arthur C. Kaufmann, Gimbel Brothers execu¬ tive head; left, Ted Schlanger, zone manager, Warner Theatres, and actor Ronald Reagan, right, at festivities in connection with the campaign's start.
Above is one of the Liberty Bell replicas, pictured as it arrived in New York City from France. The bells were routed across the nation on individual trucks, with exhibitors playing leading roles in the ceremonies that high¬ lighted the tours. Civic leaders cooperated with theatremen in all cities.
This huge rally on historic Boston Common launched the drive in Massachu¬ setts. Participants in the ceremonies included state and civic officials, repre¬ sentatives of religious groups and veterans organizations, stage, screen, and radio stars, as well as industryites. The affair was particularly good.
Tri-City area theatremen met in Albany to map plans for the drive, and seen in front, from left, are; Alex Sayles, Charles Smakwitz, and Saul Ullman, Albany, while at rear are: Larry Cowan, Troy, N. Y.; Dick Murphy, and G. Graves, Schenectady, N. Y., and L. Rosen and J. Saperstein, Albany.
Milwaukee heralded the Independence Bond Drive with this parade, civic festivities, and industrial cooperation. Three theatres, the Wisconsin, Strand, and Palace, offered six-month passes to the first 15 persons to buy bonds at the permanent station of the Liberty Bell, which helped increase the sales.
Circuit head George Skouras, right, was one of more than three-score industry leaders assembled at New York's Waldorf Astoria to pledge aid.
Manager Abe Ludacer, Loew's Valentine, Toledo, O., coordinated bond activities around his theatre with "Armed Forces Day." Centering around a city-wide tour of the Liberty Bell, festivities included a parade of military units, and were climaxed at the Valentine, where it attracted attention.
The Liberty Bell was started on a tour of Washington theatres by George A. Crouch, Warners Theatres' Washington zone manager; A. Julian Brylawski, area theatre chairman of the drive; Frank La Falce, campaign publicity manager, and a group of attractive "Liberty Girls," with special ceremonies.
July 5, 1950