The Exhibitor (1950)

EXHIBITOR NT-n The recent Paramount convention in Los Angeles was the reason for this picture, and seen, left to right, are: front row. Joe Walsh, Fred Leroy, Lyle Bettger, Jan Sterling, Betty Hutton, George Smith, William Demarest, and Lou Phillips, and, back row: Sid Mesibov, Irving Werthheimer, A1 Kane, Phil Isaacs, Carl Clausen, Hal Marshall, L. Coleman, J. Tassos, T. Henrich, A. Dunne, Jim Donahue, and M. Lightstone. Actress Myrna Loy and IATSE president Richard F. Walsh were pictured recently on the job at Florence, Italy, as advisors to the U. S. delegation to the Fifth General Conference of UNESCO, with producer Sam Goldwyn, left, a guest of Miss Loy. . . . Louie Goler was promoting a VFW drum and bugle corps contest and fire¬ works on July 4 in Aquinas Stadium. — D. R. Syracuse George Maxwell, manager, RKO-Empire, on vacation, attended the Rotary national convention in Detroit. . . . Jack Flex, Baltimore, Md., former Keith man¬ ager, was in for visit. . . . Dianna Ham¬ mer, RKO-Keith’s, is now in a better position to meet the customers (and get the sunshine and fresh air). . . . We hope the persuasive powers employed by Larry Lynch will finally result in Keith manager Sol Sorkin leaving the desk for a short time, and start chasing a golf ball around. . . . Harry Wiener, manager, Schine’s Eckel, has a perfect right to be pleased with results shown after so much hard work putting on the special kiddie and midnight shows. . . . Richard Feldman, manager, Schine’s Paramount, was on vacation. The May Grand Jury adopted unani¬ mously a resolution in which Harry Weiner, manager, Schine’s Eckel, was “highly commended” for his apprehen¬ sion and seizure of a man charged with molesting a child in the theatre. . . . Richard “Dick” Denny, son of Melvin Denny was reported making gains in the University Hospital, where he was taken following an auto accident. . . . Lionel Wilcox has taken the family to Keene, for the summer vacation. They will re¬ main there while he keeps bachelor’s hall here. . . . Floyd Lewis, veteran projec¬ tionist, RKO-Keith’s, is taking a month’s vacation. . . . Melvin Denny sold his home on Furman Avenue, and has pur¬ chased another on Beard Avenue. Sam Slotnick was in hopes of having his DeWitt Drive-In open this week. . . . Dewey Lederer, head, Schine mainte¬ nance department, Gloversville, and John McNamara, architect, New York, spent some time in local houses. . . . Lou Boyd, president, Local 376, is reported to be on a soft diet due to the loss of molars. Some are wondering if the clam bake was cancelled at about the same time as the extraction. At a consent election, supervised by the National Labor Relations Board, the employees of television station WHEN voted 11 to 2 to affiliate with the ATSE, and make that union its bargaining agent. Joe Basson International repre¬ sentative, together with a 1A attorney, watched the results, being assisted lo¬ cally by Lou Boyd. . . . Les Coulter, man¬ ager, Schine’s Ashland, 0., theatre, stopped off on his way to a vacation at North Abington, Mass. Newly incorporated are the Saratoga Drive-In Corporation, Herbert P. Jacoby, Mortimer N. Felsinger, and Rita Druckman; Park Drive-In Theatres, Inc., Milton F. Lawandus, William J. Driscoll, and Seymore Zimbel, and Westchester Square Theatre Corporation, Nathan V. Steinberg, Barbara Stinnet, and Rose¬ marie Keith. . . . Fabian Schenectady Theatres Corporation changed its name to the Colonie Drive-In Corpoiation. (Continued on page NT-4) EYEING TIIK New York — Several of the wailing exhibitors around the Film Center build¬ ing found their way to the sixth floor recently to view the Video-Ad Corpora¬ tion’s new set which utilizes television and slide advertisements, and which is being in¬ stalled at no cost in theatre lounges by the corporation. Jerald Intrator saw the possibil¬ ities of a double-screen TV set some six months ago and, as president, Walt Pashkin has seen considerable progress made. The set has a top grade RCA chassis, and is five feet high, 30 inches wide and 24 inches deep with two screens, each 144 square inches. The lower screen is for the reg¬ ular television while the upper one car¬ ries the full color slide advertisements. Thus, the theatre can benefit from the use of television in the lounge, and local business can use the movie patronage for advertising. Local advertisers and local branches of national advertisers bear the cost of the Video-Ad and in the several situations where used, a favorable response is said to have been received. At present, a deal has been con¬ cluded for the installation of the sets in most of the theatres of the Fabian Cir¬ cuit, due in some measure, doubtless, to the successful test at the Highway, Fairlawn, N. J. Longtime exhibitor Abe Levy is the corporation treasurer. MGM — Staff members were still pa¬ lavering about the boat ride. Some 75 people attended, and there was plenty of dancing and kidding around so that all had a good time despite the bad weather. . . . Mary Maham, accounting department, returned after a respite. . . . Salesman Bob Ellsworth celebrated his birthday on July 4. U-International — District manager David A. Levy was out of the hospital recuperating at home after surgery. . . . Hank Feinstein, booking department, is currently on a sojourn. . . . Film room inspectress Ruth Malaugh was off. . . . Shipper Frank Galatto and his famil* were enjoying the woods and sunny clime of Maine. . . . Typist Elaine Lipschitz was on vacation. Republic — Harriet Lee, accounting de¬ partment, returned after her vacation. . . . Telephone operator Gloria Sheldon was on vacation. . . . Bill Infald, Lido and Iselin, Yonkers, was around. Monogram — Sarah Kramen, secretary to head booker Etta V. Segall, returned after a respite. . . . Assistant cashier Larry Downes was off on vacation. . . . Vincent Germano, shipping department, returned after a sojourn. . . . Wilbur Snaper, Snaper Circuit, was in. (Continued on page NT-4) July 5, 1950