The Exhibitor (1950)

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EXHIBITOR NT-1 Philly Finance Company Bows; Jack Engel Pres. PHILADELPHIA — Financial wor¬ ries for some localities are certain to be alleviated following the an¬ nouncement last week of the forma¬ tion of Exchange Finance Company, 1315 Vine Street, which will make loans up to $300. With Nat Abelove as manager, the company, licensed under the State Banking Commission laws, is ready to serve all industryites and others in need of funds. Jack Engel is president of the company. NEWS OF TIIF Philadelphia Crossfown A competition has been started by Hal Warner, Benson, and The Southwest Globe-Times, neighborhood newspaper, to pick “Miss Southwest Philadelphia” through five contests at the Benson. The winner of the final contest on the sixth week will receive her travel orders for an all-expense flying vacation to Butlin’s Grand Bahama Island, Nassau, Havana, and on to Miami Beach, Fla. Other prizes include a course in charm and modeling, a television set, model wrist watch, danc¬ ing course, and fitted overnight bag. Every entrant will receive a gift. The trade mourned the passing last week of Charles C. Wagner, for the last six years district manager, A. M. Ellis Theatre Company. Wagner, 53, is sur¬ vived by a daughter, Mary Lou, and his parents, Mr. and Mrs. Edward Wagner. The Carman has turned to a twofeature, vaude policy for the summer, a four-hour show. . . . The Wissahickon is closed on Tuesday, Wednesday, and Thursday during the summer. . , . The Tower joined the preview list, running the next day’s new show as a preview on the last night of the old picture. Vine Street Jack Engel, Lippert, is plugging the “Arthur Greenblatt Drive,” which ex¬ tends until Sept. 30. With the slogan, “Go To Bat For Greenblatt,” the local branch expects to finish first in the country. Mrs. Earle W. Sweigert flew to Ire¬ land last fortnight where she met her daughter, Mrs. Marjorie Reinert, with the the two visiting relatives near Bel¬ fast. They then go to London, and later to Hamburg, Germany, which is near Bremerhaven, where Captain Howard D. Reinert, husband of Mrs. Reinert, is sta¬ tioned with the Army of Occupation. Mrs. Sweigert expects to go to Holland and Vienna, and then will fly to Frank¬ fort and Paris, leaving for New York City by TWA, arriving early in August. Meanwhile, husband Earle has acquired III tP *3, ccAndk SAttS .©• l No problems at your “Second Boxoffice” — a full-time expert is handling it for you. When you turn your lobby sales . . . your “second boxoffice” . . . over to Berio, you get trained sales¬ girls, modern equipment and nation-wide knowledge of merchandising methods. That adds up to extra sales and bigger profits for you. When Berio buys, stores, delivers and sells the candy, popcorn, drinks and ice cream— you can devote your full time to booking, promoting and getting top gross from the pictures you play! LET BERLOS 30 YEARS OF EXPERIENCE WORK FOR YOU! b 333 S. BROAD ST • PHILADELPHIA 7, PA. . . . . .• . . . _• . . . . . . . . . July 5, 1950 PHILA.-WASH.