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Top-rating film attractions surely fall flatter than a heavy pancake in such an unappetitzing atmosphere. A harsh but truthful comparison would be the House of Tiffany showing precious wares in a fruit stall. There is no good reason why the patron should not be as comfortable and relaxed as he is in his own home.
Summing it all up, it is high time those who have been guilty of this neglect of duty to the public face the issue squarely. The best films that Hollywood can give will not excuse lack of interest in the patron comfort. A healthy indication of faith in the future would be to get busy with the paint brush, get seating comfort up to a modern par, and provide the best in projection and air-conditioning.
How wonderful it would be to hear the patrons say, with sincerity, that not only are movies better than ever, but also that the movie theatres are better than ever!
Exhibitor Laurel A words Nominations
20th-FOX’s
BROKEN ARROW
n
starring
JAMES STEWART
with
JEFF CHANDLER, DEBRA PAGET. BASIL RUYSDAEL, WILL GEER. JOYCE MacKENZIE, ARTHUR HUNNICUTT.
Produced by Julian Blaustein. Directed by Delmer Daves.
Screen play by Michael Blankfort. From a novel by Elliott Arnold.
Color by Technicolor.
MGM’s
THE NEXT VOICE YOU HEAR
/ i
Studio Survey appears every fourth Wednesday as a regular EXHIBITOR special feature department. The section is devoted exclusively to the arts, people, creative ability, and physical properties which make up the production side of the motion picture industry. Edited from the west coast, all information relating to its editorial contents should be directed to Paul Manning, 923 Alandele Avenue, Los Angeles 36, Cali¬ fornia. For other information, please address EX¬ HIBITOR, published weekly by Jay Emanuel Publica¬ tions, Inc. Publishing offices: 1225 Vine Street, Phila¬ delphia 7, Pennsylvania. New York Office: 1600 Broadway, New York 19, New York. Representatives may be found in every United States film center.
starring
JAMES WHITMORE, NANCY DAVIS
with
GARY GRAY, LILLIAN BRONSON, ART SMITH, TOM D’ANDREA, JEFF COREY
Produced by Dore Schary. Directed by William A. Wellman.
Written by Charles Schnee. From a story by George S. Albee.
PARAMOUNT^
"THE FURIES
n
Paul Manning, editorial director
Vol. 3, No. 8 July 12, 1950
starring
BARBARA STANWYCK, WENDELL COREY, WALTER HUSTON
with
JUDITH ANDERSON, GILBERT ROLAND, THOMAS GOMEZ. BEULAH BONDI.
Produced by Hal Wallis. Directed by Anthony Mann.
Screen play by Charles Schnee. From a novel by Niven Busch.
EXHIBITOR
IrW