The Exhibitor (1952)

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HIGH TO HOUnvoo The Skies Are Bright With M-G-M Hits! “BELIEVING IS ENTHUSING” "'Since the exhibitors making this trip will be representative of all exhibitor groups their report to fellow showmen can have wide¬ spread influence. Let the enthusiasm flow through to the public and the pay-off will be substantially evi¬ denced at the box-office. —Editorial in BOXOFFICE MAGAZINE “LEO SCORES AGAIN” "A foreward step to better under¬ standing between the source of the product and the purveyors of enter¬ tainment to the theatre going public. What better means to a spirit of understanding than to get together and look at the product which is the blood, bone and sinew of the business.’ — Editorial in SHOWMEN’S TRADE REVIEW “SEEING IS BELIEVING” "A most dramatic and unprecedented move. Leo is extremely proud of such product as 'Scaramouche’, 'Ivanhoe’, The Merry Widow’, 'Lovely to Look At’, 'Pat and Mike’ as well as other films. Metro says 'Seeingls Believing.’ They are going to let the product speak for itself. The optimism which will be generated will kindle sparks of showmanship all over the country. Already the industry is experienc¬ ing a healthful radiation from this activity.” —Editorial in THE INDEPENDENT “GOOD BUSINESS RELATIONS” "It’s a new departure in the field of good business relations that should pay off. Metro is to be congratulated.” — Editorial in THE EXHIBITOR